The 23 Best Target Skin-Care Brands to Shop During Your Next "Errand Run"

Ever since its inception in 2019, Naturium has been adored by Allure editors for its science-backed skin-care products. When establishing Naturium, beauty content creator-turned-brand founder Susan Yara previously told Allure there was a gap in the market when it came to finding quality skin-care products complete with elegant packaging at an accessible price point.

Today, Naturium remains incredibly popular — especially on TikTok, where products like the Phyto Glow Lip Balm (which features a nourishing formula to keep lips moisturized and soft) and The Glow Getter Multi-Oil Hydrating Body Wash (pictured here; boasts an oil-to-gel formula that’s packed with over 50 percent glycerin) have gone viral.

Co-founded by Jada Pinkett-Smith in 2021, Hey Humans is one of many celebrity beauty brands to hit shelves in recent years; however, it's also one of the very few companies that use almost no plastics. (Hey Humans is 99 percent plastic-free.)

The brand's body washes, lotions, and aluminum-free deodorants feature gentle formulations that are free of parabens and phthalates, which NYC-based, board-certified dermatologist Michele Green, M.D, previously described as chemicals that could potentially irritate folks with sensitive skin.

Additionally, Hey Human products are spiked with nourishing ingredients such as moisturizing jojoba seed and coconut oils, anti-inflammatory vitamin E, and vitamin-packed shea butter, which acts as an emollient. The products' nature-inspired scents — our favorites include lavender vanilla, coconut mint, and cucumber kiwi — are added bonuses.

Love Beauty and Planet is renowned for its cruelty-free and vegan skin- and hair-care essentials that feature 100 percent recyclable packaging made from — you guessed it — recycled plastic. The brand's Beloved collection is comprised of fragrant bath and body products, including the Cherry Blossom & Tea Rose Bath Bomb ($5), which recently snapped up a 2022 Best of Beauty Award.

Other highlights from the Beloved line include shower gels, body scrubs, and candles — as well as lotions, mists, and creams. Best of all, each Beloved product features 92 percent naturally-derived formulas, along with ethically sourced oils and extracts so that you can feel good about filling up your cart with new self-care goodies.

Select from a wide range of scent options, including balsam & bergamot, peppermint & sugarcane, coconut & warm vanilla, cranberry & orange flower, peach prosecco & mimosa flower, and lavender & chamomile, to name a few.

If you have doubts about your current skin-care routine — or you're just curious to see if there are other products out there that may work more effectively to target your unique concerns — look no further than Pure Culture Beauty. This skin-care brand is changing the game with its custom products (which can be purchased as sets or as singular products) and budget-friendly price points.

Here's how it works: Before receiving your product(s), you'll receive a free, easy-to-use test to measure the health of your skin barrier and determine your skin type and condition. Based on those results, the company will customize a specific formula — or formulas, if you've ordered more than one product — that best suits your skin. Each formula is vegan, cruelty-free, and made without parabens, sulfates, or phthalates.

While specific ingredients vary depending on your individual needs and concerns, they include anti-inflammatory aloe, bakuchiol (a gentler, plant-based alternative to retinol), smoothing lactic acid (an alpha hydroxy acid or AHA for short) squalane to lock in moisture, and ultra-versatile niacinamide (a.k.a. vitamin B3, which can help brighten, moisturize, reduce redness, and more).

As one of Target's "clean" (free of parabens, sulfates, silicones, chemical sunscreens, and more) skin-care brands, Versed is a cruelty-free company with an eco-friendly mission. Focused on effective ingredients and fuss-free results, Versed is all about achieving healthier skin without spending a fortune. A couple of tried-and-tested favorites of Allure editors are the Auto-Save Advanced Restoring Serum and Recovery Mode Advanced Night Cream — both $25 — which help you achieve brighter, smoother skin.

A longtime favorite brand of customers, editors, and dermatologists alike, La Roche-Posay prides itself on high efficacy and strict safety standards — and it shows. Though there are way too many standout products to spotlight here, a couple of all-time best sellers are the Effaclar Dermatological 3-Step Acne Treatment System ($37) and the Toleriane Double Repair UV Face Moisturizer ($20).

Taking the form of a cleanser, toner, and spot treatment, the acne system rids skin of breakouts using key ingredients like benzoyl peroxide, along with salicylic and glycolic acid. And as the final step of your beauty routine, we cannot recommend the daily moisturizer enough. The 2017 Best of Beauty winner delivers incredible hydration without clogging pores, thanks to its oil-free, non-comedogenic formula.

K-beauty brand Peach & Lily is a brand that's developed an ardent following online for its potent, colorfully-packaged skin-care products. Whether your skin-care concern is dryness, dullness, or acne, Peach & Lily has a solution.

One favorite of the Allure team is the Transparen-C Pro Spot Treatment. When targeting a specific area, the serum-like formula uses a 20 percent concentration of vitamin C to decrease the appearance of hyperpigmentation and leave behind a dewy glow. Unlike some other vitamin C serums and treatments, this one was created to remain stable for a whole year after opening, too.

Whether you're targeting fine lines, acne, or sun damage, Peter Thomas Roth has something for you. The brand's wide selection of products addresses all kinds of needs with potent ingredients like THD ascorbate (a highly stable version of vitamin C), peptides, and so much more.

A current viral sensation is the Instant FirmX Temporary Eye Tightener ($38), which delivers speedy results for a smoother undereye area, but the Water Drench Hyaluronic Cloud Cream (seen above; $52) provides the ideal burst of cooling hydration that's perfect underneath makeup or applied at nighttime.

Co-created by dermatologists of color and Black Unilever executives, Mele delivers a line of effective products with a broader mission to protect, elevate, and nourish melanin-rich skin. One multitasking classic is the sheer and fast-absorbing Dew The Most Sheer Facial Moisturizer SPF 30 ($23). This everyday essential comes enhanced with vitamin E and niacinamide to fade the appearance of dark spots while keeping skin hydrated.

For generations, this drugstore brand has offered quality products at an affordable price point (it's likely been a staple for moms and grandmas everywhere). Thankfully, Target stocks Olay's most-beloved best sellers for you to restock anytime you need. One that we'd suggest adding to your winter skin-care routine is the brand's deeply rich Regenerist Collagen Peptide 24 Moisturizer, which comes spiked with vitamin B3 (otherwise known as niacinamide) and collagen peptide molecules to smooth and brighten skin.

There are two things that are important to the essence of The Ordinary: no-nonsense formulas at a super-affordable price point — most products fall under $15. Each and every product is 100 percent transparent in its formulation, stating the amount of each active ingredient. 

For those days, weeks, or months that you need an extra boost of hydration, the Hyaluronic Acid 2% + B5 serum (which clocks in at a mere $7) can help. Both the hyaluronic acid and vitamin B5 in this serum draw moisture to dry skin so it can lock in hydration, even on the harshest of winter days.

Golde launched with the goal of making wellness practices more accessible for all people, like its "just add water" superfood face masks. Most everything falls under $35, so it's easy to pick and choose products and still stay within your budget. The exfoliating Papaya Bright Mask, a 2020 Allure Best of Beauty winner, gently resurfaces skin to minimize the appearance of dark spots and blemishes without causing irritation.

Rael initially launched as an organic alternative to conventional period products but has since expanded into colorfully-packaged skin-care products. One Allure favorite is the Rael Beauty Miracle Patch Invisible Spot, a pimple patch that comes in two sizes. It goes on with a seamless matte finish to ensure that the hydrocolloid sticker stays in place to work its magic (and won't broadcast to everyone that you're actually wearing a pimple patch).

Cetaphil hardly needs an introduction, as a classic drugstore brand that many people grew up with. Though it's great for all skin types, those with sensitive skin or long-term conditions like eczema and rosacea can especially appreciate its soothing products, which typically feature short ingredient lists and are also fragrance-free. One product that's been making the rounds for ages (and for good reason) is Cetaphil's hypoallergenic Gentle Skin Facial Cleanser ($6), an old faithful of a face wash that's gentle enough for all skin types to use.

For 30 years, Obagi operated solely as a physician skin-care company, but its products have now trickled down to the mass market at retailers like Target — starting around $30 for items like cleansers and creeping up to $100 for serums. The skin-care line leans into preventative ingredients like vitamin C, retinol, and kinetin that brighten skin and prevent early signs of aging.

The Vitamin C Suncare Broad Spectrum SPF 30 Sunscreen ($60) is a prime example, combining SPF protection with vitamin C to counteract free-radical damage. Meanwhile, the Kinetin + Rejuvenating Serum ($95) directly targets fine lines and wrinkles to keep skin looking smooth and radiant.

Developed by the beloved K-beauty brand Glow Recipe, Sweet Chef is all about veggie-based products that can be mixed and matched until you've fine-tuned your skin-care routine. If it's a brighter, more even complexion you're after, we'd recommend looking into Sweet Chef's vitamin C formulas. Start off with the Ginger and Vitamin C Dark-Spot Toner ($22), a product that's gentle enough for daily use but still potent, diminishing dark spots with regular use.

Focusing solely on UV protection for melanated skin tones, Black Girl Sunscreen offers a small but high-quality selection of SPFs. They dry completely clear and are formulated with hydrators like jojoba oil and avocado oil, which help the formulas glide onto skin without a chalky cast. We're especially partial to the Black Girl Sunscreen Broad Spectrum SPF 30 ($16). Free of fragrance, parabens, oxybenzone, octinoxate, silicone, and aluminum, this vegan formula is perfect for daily wear and sunny vacations alike.

Cocokind has made a name for itself creating quality products from simple ingredients like botanical oils, turmeric, and matcha. Take the brand's Mymatcha All Over Moisturizer Stick ($9), for example. It's one of its best sellers, made with just three ingredients (beeswax, coconut oil, and matcha powder) blended in an easy-to-use twist-up stick. It doubles as an undereye depuffer and moisturizer anywhere you have dry spots — the antioxidant-rich matcha helps to nourish skin while the coconut oil moisturizes.

Anyone who has ever dealt with acne should check out Rosen Skincare, a line of effective acne products that use gentle, fruit-based ingredients to exfoliate, diminish the appearance of acne scarring, and balance out sebum levels. You can round out a full skin-care routine here with the brand's clay mask, cleanser, serum, toner, and moisturizer. A favorite is the Super Smoothie Cleanser ($22), which is made with pure strawberry and lemon fruit powders for light exfoliation and delivers antioxidant properties that help balance acne-prone skin.

Four moms, including one pediatric board-certified dermatologist, came together to create Stryke Club, a Target-exclusive brand focused on creating acne solutions for teens at drugstore-friendly prices. Stryke Club's acne toolkit includes cleansing wipes, a soothing moisturizer, and — critically — exfoliators for targeting T-zone pimples. But the line's hero product is the $20 Stryke Stick, a spot treatment that harnesses the pore-penetrating powers of salicylic acid to banish pimples overnight.

K-beauty brand I Dew Care makes products that are known for their playful nature and delightful packaging, while still delivering effective results. Take the Instagrammable Sugar Kitten Hydrating Holographic Peel-Off Mask ($23), for example, which gives your skin an iridescent sheen when you layer it on. It's not just for looks, as it hydrates and plumps skin with the help of hyaluronic acid and rose water.