The Best New Beauty Products of February 2019
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At Allure, we get inundated with the latest and greatest of beauty's offerings every day. Most of it is exciting, some of it confusing, and sometimes it gets overwhelming — alas, that is the beauty editor's burden to bear. When we really like something, though, you can trust that our opinion has come from vetting it against everything we've seen before. It's a big beauty playground out there and we'll gladly do the dirty work to test everything under the sun. The top of the top that we encounter graduate to our Best of Beauty trials. Speaking about overwhelming — let's stick to the present for now and just talk about the brand-new hair, makeup, and skin-care products we're obsessing over right now.
Photos courtesy of brands
All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
- Courtesy of Brand1/21
Orcé Skin Come Closer Perfecting Foundation
"This new beauty brand makes foundation specifically with Asian skin tones in mind, so finding a shade with golden undertones is like jackpot, immediately. The formula is medium-coverage but it builds nicely so it can be sheered out or layered and doesn't feel cakey at all. It has a lovely subtle luminescence in the finish so my skin still glows through, looking like a goddamn pearl." — Sable Yong, digital makeup editor
$89 (Shop Now)
- Courtesy of brand2/21
BIJA Essence Rejoice Body Oil
"BIJA Essence is a line of four body oils that are made from ethically-sourced, high quality ingredients. The founder, Evelyn Subramaniam, wants her customers to feel connected to the products and incorporate them into their daily rituals. While all four blends are delightful, Rejoice is a favorite for me — it has a lively blend of grapefruit, cyprus, and organic ylang ylang essential oils (among others) and is a great pick-me-up for the 4 p.m. slump." — Rosemary Donahue, digital wellness editor
$59 (Shop Now)
- Courtesy of brand3/21
Sephora Makeup Match Full Coverage Foundation Brush
"Although everyone seems to be all about blending their foundation with sponges, I prefer reaching for a brush for the job lately. This Sephora one is unexpectedly fluffy. Most foundations are super dense and deposit too much product onto the face for a thicker, heavier effect. This one diffuses the foundation for a more even, natural-looking finish." — Devon Abelman, digital beauty reporter
- Courtesy of brand4/21
Ole Henriksen Glow2OH Dark Spot Toner
"Once upon a time, I had cystic acne and would pick at every single pimple that would emerge on my skin. Ole Henrkisen (and some prescription meds) helped cure my acne, but the scarring and dark spots where still there, haunting me. When I found out they were launching a Dark Spot Toner I had to try it. Let's just say this brand hasn't let me down yet, this stuff is liquid gold." — Angela Trakoshis, editorial assistant
$28 (Shop Now)
- Courtesy of brand5/21
IGK First Class Charcoal Detox Dry Shampoo
"I always keep First Class in my office for a quick refresh to my hair on no-wash days. It also helps add texture to my naturally straight hair and allows it to better hold when I want to style it with messy waves. It smells amazing and doubles as a hair perfume." - Kelly Bales, digital editorial director
$27 (Shop Now)
- Courtesy of brand6/21
Sunday Riley A+ High Dose Retinoid Serum
"My skin doesn’t get all that sensitive to most products, which I feel very lucky for, but it tends to appear blotchy and pink after applying some retinoids. I’ve been using Sunday Riley’s A+ formula since it launched in January, and thus far have only seen positive results: brighter skin with a more even tone. The serum absorbs really quickly and feels lightweight, so that’s a plus (hyuck hyuck), and even our skin-care editor Sarah loves it — always a valuable stamp of approval, in my book." — Sam Escobar, deputy editor
$85 (Shop Now)
- Courtesy of brand7/21
June CBD Apothecary Indulgent Body Oil
"With the CBD craze going on in beauty right now, it was hard to find 'the one.' As someone who gets a stiff neck on the regular — a drop of this body oil rubbed on the sore spot after a long day is just pure bliss" - Angela Trakoshis, editorial assistant
$55 (Shop Now)
- Courtesy of brand8/21
Skinbetter Science Trio Rebalancing Moisture Treatment
"Rumor is, it took SkinBetter two years and 50 formulations before landing the final version of its first-ever moisturizer, the Trio Rebalancing Moisture Treatment. Now, if you're not a skin-care geek like me, this probably means nothing to you. But for my fellow nerds (hi, I see you), this just means a lot of work went into the making of this ultra-hydrating moisturizer made with hyaluronic acid, glycerin, and ceramides — and after a few weeks of use, it certainly shows. After consistently using the cream, which has a texture that's neither thick nor thin (kind of like the Goldilocks of moisturizers, if you will), my skin has felt and looked more plump and hydrated than ever before. That says a lot, considering how many moisturizers I try in my line of work." — Sarah Kinonen, digital skin editor
$135 (Shop Now)
- Courtesy of brand9/21
Maison Margiela Fragrances Replica Under The Lemon Trees
"I normally stay far away from anything lemon-scented or lemon-flavored. An unfortunate experience with lemon-coated medicine when I was a little kid and the caustic scent of cleaning supplies kinda ruined it for me. So when a bottle of Margiela's Under the Lemon Trees arrived in my office I almost didn't even give it a whiff. I'm glad I did, though. This fragrance captures the zesty, earthy quality of the citrus fruit, while the addition of coriander and musk give it a warm, sunny quality to the scent that is incredibly sexy." — Sophia Panych, digital deputy beauty director
$126 (Shop Now)
- Courtesy of brand10/21
Kristin Ess Scalp + Hair Milk Oil
"I feel like the Anemoi are blowing their heavenly breaths on my scalp when I use this. Besides the fact that it's incredibly soothing, I also noticed that it does add moisture (not grease) to my dry winter scalp. Oh, and it smells just as good as it feels." — Jihan Forbes, digital hair editor
$14 (Shop Now)
- Courtesy of Brand11/21
Nudestix Nudies Matte Blush & Bronze in Sunkissed
"This new shade from Nudestix is one of my favorite blush colors: that warm, terracotta shade that's a bit like a ruddy bronzer. It looks amazing on my golden skin tone and the blending brush on the other end makes this product really easy to use and travel with. I mean, if I ever went anywhere. But I imagine people who do travel a lot would totally love these — oh my god, are these makeup sticks more well-traveled than me? Damn." — Sable Yong, digital makeup editor
- Courtesy of brand12/21
Physicians Formula Murumuru Butter Lip Creams
Saturated, satin lip color, longlasting moisturizing feel, and SPF 15 — this drugstore balm hits all the top three tiers for an ultimate lip product. These have been flying off shelves since launching, and it's easy to see why. Of the 11 shades, there's a really nice mix of warm-toned nudes, mauves, and some bolder pinks and red, all of which can give you a low-key polished lip look. (One editor's fave is the shade Brazilian Nut.)
$8 (Shop Now)
- Courtesy of brand13/21
Jordan Samuel Skin Olio Per Il Corpo
For us non-Italians, the name of this product is fancy for "body oil." Not too heavy and light enough to absorb immediately into skin when applied post-shower, this oil makes you glow as if you were lazing about on the Sicilian coast under the Mediterranean sun. With a subtle, comforting scent of sweet citrus, putting this on feels like you're on vacation (almost).
$32 (Shop Now)
- Courtesy of brand14/21
Act + Acre Cold Processed Scalp Detox
Who knew that more oil could be the fix for itchy scalps and dandruff? It may feel counterproductive when your scalp is also oily, but one anonymous dandruff-sufferer on staff at Allure used this pre-shampoo treatment once and it led to a full week of not having to wash her hair due to greasy hair and no flakes whatsoever. (This editor would like to add that she's also used hardcore dandruff shampoos, and this oil is just as effective and way gentler on the rest of her hair.) It's a winter miracle.
$42 (Shop Now)
- Courtesy of brand15/21
Maybelline New York x Puma Chrome Highlighter in Knockout
Maybelline New York's powder highlighters belong in some sort of drugstore trophy case — they're that good. The brand's collaboration with athletic brand Puma brings us this mauvey-rose-gold edition that's almost like a highlighting blush. A subtle dusting gives you a slight glimmering flush but you can of course strobe your heart out, if you so desire.
$10 (Shop Now)
- Courtesy of brand16/21
Byredo Unnamed Eau De Parfum
If you're already familiar with the name-it-yourself fragrance from Byredo, it's because when it originally launched two years ago, it was very limited-edition. Now, it's making a "reedition" (still limited) appearance again, so you can get your hands on it if you missed it during its original launch. The mysterious fragrance is crisp and bright, with a grounding woodiness that's edged with a bit of sweetness — and it'll be whatever you name it. It's always exciting when luxury beauty products come with a fun arts-and-crafts project.
$250 (Shop Now)
- courtesy of brand17/21
RMS Beauty Luminizing Powders
The powder counterpart to RMS Beauty's massively popular Living Luminizer (and its tonally-variated spawns) was a long time coming but it definitely does not disappoint. It gives you that same angelic glow in a gorgeous lucite compact but is more skin-friendly if the idea of patting a creamy oil into your pores makes you cringe. The three shades give you plenty of highlighting options. There's Grande Dame, Midnight Hour, and Madiera Bronze — a pale champagne, rose-gold, and cool bronze, respectively.
$38 (Shop Now)
- Courtesy of brand18/21
Chantecaille Lip Cristal Lipstick
Cristal may be the fanciest of spirits and libations, but interpreted into a lipstick — you get these three vibrantly effervescent-looking sparklers. The delicate glitter bullets are almost too beautiful to swipe on your lips, but once you do, they coat them in satiny color with a metallic sheen (no gritty, glittery texture whatsoever). Keeping in line with Chantecaille's charitable efforts, every purchase of a Lip Cristal lipstick will plant a tree in Kenya.
$50 (Shop Now)
- Courtesy of brand19/21
Westman Atelier Vital Skin Foundation Stick
The luxurious feel of this foundation stick doesn't stop at the packaging — the creamy formula is jam-packed with squalane, camellia seed oil, berry flux vita, and other botanical ingredients to nourish your skin while providing medium-to-full coverage. This is excellent if you've got dry or mature skin (or when we're in a polar vortex), but regardless it'll make you look like a rich, dewy angel. One slight caveat: There are only 12 shades to choose from.
$68 (Shop Now)
- Courtesy of Brands20/21
Guerlain Perfumer Boutique Fragrances
Guerlain has been making fragrance for almost two centuries, but now there's an element of customization to its legacy perfumes. Choosing a scent becomes interactive as the brand now offers a digital fragrance profiling platform in 22 locations, (namely, Saks Fifth Ave, Bloomingdales, and Guerlain boutiques) which collects information about your tastes to present you with what will likely be your favorite new signature scent. Plus, you can get the bottle customized with an engraving, as well as choosing the color and ribbon. One Allure editor's pick: Santal Royale, a luxuriously complex fragrance steeped in notes of rose, sandalwood, and oud. Sure, you could just buy the fragrance in the bottle it already comes in, but for special occasions, the customization makes it unique.
$200 (Shop Now)
- Courtesy of Brand21/21
Kylie Cosmetics Blush in We're Going Shopping
Whether you're a hype beast for every Kylie Cosmetics drop or not, several Allure staffers can tell you that Kylie Jenner's blush is one of our favorite powder formulas out there. It's a silky, matte powder that looks very vibrant in the pan but swirls on so finely that you can give yourself the sheerest veil of color or build it up to be more flushed — it feels light as air, never chalky, and stays on all day. The shade We're Going Shopping is a pretty, warm apricot that has us dreaming of beachy days to come.
$18 (Shop Now)