Depending on who you're talking to, Jennifer Lopez is about to win an Oscar. She's about to play the Super Bowl Half Time Show. And, according to industry sources, she's about to make an absolute truckload of cash with her latest fragrance.
Glow, Lopez's first fragrance, kicked off the modern era of celebrity scents. The perfume racked up 100 million dollars in its first year alone. As WWD reports, her sweet-smelling empire has grown to 25 scents and $2 billion dollars. The newest scent, Promise, launched at Ulta online and will be in stores on September 28.
The scent, will which be available in three sizes ranging from $45 to $65, contains "floral and woodsy notes, opening with Italian tangerine, pink berries and nashi pear, and unraveling to orris, jasmine sambac, honeysuckle and eventually, sandalwood and cashmere wood infused with crystallized amber."
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The title for the fragrance was inspired by none other than Warren Buffett, Lopez dressed head to toe in Michael Kors Collection revealed at a press event in New York City. "He told me something that really resonated with me. He said, 'a brand is a promise,'" she explained to a crowd of sleepy beauty editors. "I just thought it was a perfect time in my life to name a fragrance Promise, because every time that we create something new, it's a promise to give you something of quality, something that will make your life better, something that will make you feel sexy, something that will make you feel beautiful."
With 25 scents to her name, Lopez clearly has a personal relationship with fragrance. As she tells Allure, she uses two different scents daily — one for her skin and another for her clothes.
"I have an oil fragrance that I use when my skin is still damp right out of the shower, based on Glow," she says. "That's my skin smell. Then I'll spray another on top of my clothes. I have 20 bottles of all our fragrances and then other brands that love as well, and I'll just pick one up and spritz on top of the clothes."
The scent is reportedly poised to grow Lopez's fragrance franchise by 30 percent, as Dilesh Mehta, chairman and chief executive officer of Designer Parfums, told the WWD. J. Lo stays winning, and she stays smelling good, too.
Additional reporting by Cotton Codinha
More on celebrity perfumes:
- Say What You Want About Them, But Celebrity Fragrances Are So Important to the Perfume World
- Lily Aldridge Just Launched Her Own Perfume Line, and It's Beautiful Inside and Out
- To All the Fragrances I've Loved Before
Now, here's how to get the J. Lo glow:
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