On top of Allure's 32 years of cover stories, beauty news, and cultural commentary, we've spent more than a quarter of a century picking the industry's top products and awarding them as such. In 2023, we're taking things one step further with our new One to Watch franchise. With new launches dropping at a (very!) brisk clip, we wanted a way to let our audience know throughout the year which ones we really have our eye on.
In February, Allure will launch One to Watch, a column that highlights a single, new, ultra-innovative beauty product each month. The honorees, chosen by our team of hard-to-impress editors, will be announced monthly on allure.com and Allure's social platforms.
The One To Watch seal is available for licensing through the Condé Nast advertising and licensing teams. (Contacts provided upon request.)
Want to submit a product? See guidelines and step-by-step instructions below.
- Needs to be a brand-new product that serves a range of consumers.
- Must be able to provide multiple samples (as requested by Allure) at least three months in advance for testing purposes.
- Must be able to provide detailed information on product ingredients and formulation as requested.
- Product launch date must correspond with the month of your submission (e.g.: product submission for the month of March means the product is launching in March).
- Submission form needs to be completely filled out for consideration.
Ready to submit your beauty product? Head to the One to Watch submission form now. For any further questions, feel free to reach out to [email protected].
By submitting an entry to the One to Watch Awards, you accept and agree to these Terms & Conditions, as they may be updated from time to time without prior written notice and in our sole discretion.
