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Kaja Beauty

LEVEL UP

This Three-Shade Palette Makes Deciding on an Eye Shadow Look a Breeze

Kaja Beauty’s Bento Bouncy Shimmer Eyeshadow Trio is the answer to my indecisiveness.
Allure Beauty Box

$203 Worth of Fall Beauty Favorites for Just $10? Yes, Please!

Eve Lom’s Rescue Mask, Kristin Ess’s Moisture Mask, and Kiehl’s Midnight Recovery Face Oil are all inside the September Allure Beauty Box.
Ride or Die

31 Unique Valentine's Day Gifts to Give Your Best Friend

Show some love to the person who's always there for you.
EYES ON THE PRIZE

11 Best Eyeliners on Amazon for Your Sharpest Cat-Eye Ever

We've got you covered with liquid and gel options alike, starting at just $3.
ALLURE BEAUTY BOX

Get an Allure Editor-Approved Moisturizing Skin Care Routine, a $134+ Value, for $15

The October Allure Beauty Box features skin care staples from Belif, Saturday Skin, Fleur & Bee, and more. This month, new members can get their first box for $15 with the code FALLSALE plus a $25 credit to our member store.
Essential Shopping

August's Best Makeup Launches Will Help You Switch Up Your Staples 

Get ready to fall in love with your new favorite liner, skin tint, and eye shadow palette.
FINE LINE

15 Black Liquid Eyeliners for Perfectly-Sharp Wings Every Time

Crooked lines? Don't know her.
THE CELESTIAL TWINS

Your Gemini Friends Will Love You for These Gifts

These presents are written in the stars for your favorite air sign. 
MOUSSE TRACKS

TikTok Loves K-Beauty Brand Kaja, and Now, So Do I

Here, my honest review of the dewy new launches all over your feed. 
Latest Launches

The Best New February Makeup Launches to Invite Into Your Beauty Bag

Foundation formulas are more skin-loving than ever before, and glowy lip tints are making their (kiss) mark this month.
Small but Mighty

27 Best Stocking Stuffers That'll Impress Just About Anyone

Size isn't everything, and these petite, budget-friendly picks prove it.
Fall Fragrance Win

Here's How to Get Viktor & Rolf's Fan-Favorite Fragrance for Just $23

The best-selling scent, plus more editor favorites, can be found in this month's Allure Beauty Box.
ALLURE BEAUTY BOX

You Can Get Seven of Allure’s Fall Beauty Must Haves for $23

In the October Allure Beauty Box, you’ll get Kaja’s Best of Beauty Award winning eyeshadow trio, Boscia’s skin-smoothing retinol, NatureLab’s hard-working de-frizzer, and more!
Short Stack

Kaja Beauty Bento Bouncy Eye Shadows are Cute as Hell In and Out of the Pan

The little stacks have major color payoff
Lashes on Lock

Kaja's Innovative, 3-in-1 Mascara Makes the Case for Layering Formulas

It includes a lash primer, lengthening mascara, and volumizing mascara for your fullest lashes yet. 
Makeup Launches

The Most Exciting New Makeup Products Hitting Shelves in August

Including Rihanna's very first fragrance.
K-Beauty Inspired

17 Best Cushion Makeup Products for Your Glowiest Look Yet

Pat your way to an impossibly natural, dewy complexion with these innovative formulas.
Feel the Love

The Prettiest Valentine’s Day Gifts to Give Your Favorite Beauty Lover

Spread the love or treat yourself to romantic and indulgent skin care, hair products, and makeup.