Events and Education
It’s our pleasure to share our expertise and future thinking visions with our industry. Watch our Masterclass Presentations and download our C-Suite Marketing Workshop Reports.
AUGUST 13, 2024
Chasing Rich: How Aspirations Can Influence Purchase
As purchasing power rises among Millennials and Gen-Z, the question of “Why do they buy and who are they trying to impress?” often arises. Join BBCA and Mintel for the “Chasing Rich” webinar where we explore the driving forces behind their spending behaviors. We’ll delve into who is just showcasing luxury lifestyles on social media and who genuinely has the financial means to back it up. Don’t miss this insightful session that bridges social media with real-world economics.
JULY 17, 2024
The Empathy Effect
Explore the transformative impact of empathy on business success by watching our insightful virtual panel. Moderated by our CEO and Founder, Jodi Katz, this expert discussion features John Dioso, Editor of Ad Age Studio 30; Alan Cohen, Executive Coach and Emotional Intelligence Expert; Jerry Wu, CMO at Grande Cosmetics; and Echo Sandburg, Chief Brand Officer at CP Skin Health Group. Gain practical knowledge and actionable insights on integrating empathy into your business strategies to drive explosive growth in the beauty, wellness, and personal care industries. Take advantage of this chance to learn from industry leaders and elevate your approach to business growth with empathy at its core.
May 21, 2024
The Future Of Your Brand Is In The Hands Of Your Community Manager
Discover the critical role of community management in driving success for your business. Led by seasoned BBCA experts including Senior Strategist, Emily Horrego, Digital Marketing Coordinator, Nicole Lugo and Community Engagement Coordinators, Zarah Harris and Victoria Ciavarella. This webinar promises to equip you with practical knowledge and actionable insights derived from years of hands-on experience.
February 8, 2024
Tapping Into Gen Alpha’s Skincare Obsession for Business Growth
Gen Alpha, with their formidable buying power, is taking the skincare industry by storm. But how can brands effectively connect with this demographic in a healthy, age-appropriate way?
December 6, 2023
2023 YearEnder Mega Moments Webinar
Dive into key market learnings from 2023 with our incredible lineup of experts and gain valuable insights to set yourself up for success in 2024!