Pause Well-Aging: Brand and Category Launch | Base Beauty Creative Agency

Pause Well-Aging

Brand and Category Launch

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Results

Launch month media coverage led to over 75 million impressions, including features in The New York Times, Hamptons, Business of Fashion, CEW.com, FatMascara Podcast, Fox News, and KTLA

Inspired Allure Magazine to use the word “menopause” for the first time in print

Today Show segment brought in $20K same day sales

Established the menopause skincare category

Hosted a first-of-its-kind menopause-focused comedy show timed to brand launch

The Challenge

We were finally having honest conversations about periods and body hair, embracing makeup- free skin and bodies of every shape and size. However, menopause was still a completely taboo topic. Leading beauty magazines had yet to use the word in print and a major home shopping network banned saying “menopause” on air.

Our Strategy

Face Menopause
Take a topic that is never discussed and address it head on. Unapologetically embrace menopause in all mediums when nobody else will even say the word out loud. Provoke conversation. Proudly showcase the beauty  of aging. Put it on a stage, under a spotlight. Celebrate real, brutally honest and deeply relevant beautiful and funny moments about this stage of life.

Our Services

Brand Strategy
Brand Positioning
Brand Story
Identity
Packaging Design
Campaign Development
Media Relations
Eventing
Social Media Strategy
Photo Shoot Art Direction
Content Creation + Copywriting
Graphic Design
Influencer + KOL Relations
Content Calendar + Posting
Community Management
Paid Social Media
Website Design
Email + Blog Program
Reporting