We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Catrice's "Instant Awake" Under Eye Brightener — a hyaluronic acid-enriched color-adaptive formula that neutralizes bluish under-eye shadows and dark circles. Tap it on with your finger or a sponge, and you'll suddenly look like you slept a full eight hours!
The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightener in action.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Price: $6 (available in two shades)
2. A Venus Visage Teeth Whitening Pen which can brighten your smile by four to eight shades with regular use. Whether your stains are due to coffee, tea, more coffee, wine, yet more coffee...or soda, this is sure to help.
After brushing and flossing, you paint your teeth with the pen (each pen contains about 20 uses), wait for 30 minutes, then rinse!
Promising reviews: "I have to say, I was skeptical about this product from all the TikTok hype about it, but after trying it out, it really does work. This was super easy, didn’t hurt my teeth at all, and didn’t taste much different than my regular toothpaste since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding, and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo
"Saw this on BuzzFeed — they were right! It's easy to use and actually works. I was so surprised at how well this pen bleached out some coffee stains on my teeth after just one application. I've tried Crest Whitestrips, and this is better because you can get in between the teeth." —CS
Price: $9.95+ (available individually or in packs of two or three)
3. And a "flossing toothbrush" with two layers of bristles. One layer being regular firm ones, and the other being longer ones that are ten times thinner and mimic floss as they get between your teeth but are gentle on your gums. Take that, dentist!!
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
Here's what BuzzFeeder Emma Lord has to say:
"I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular."
Promising review: "I've been using Dr. Plotka's toothbrushes for a while now, and I can't emphasize enough how good these are. These, hands down, are the best I've ever used. The bristles are very thin so you are actually flossing as you brush. Because the bristles are as thin as they are, I just assumed they'd wear out super fast, but I was wrong. The statement 'naturally eliminates 99.9% of bacteria' hooked me, and I'm glad I took a chance. The bristles are soft — but with a punch. I'm having to use less effort getting my teeth clean because the thin bristles get right in between my teeth. I definitely highly recommend this product." —Lisa Stepanski
Price: $8.91 for a pack of two
4. Some Bio-Oil which is sure to come in clutch for anyone who spent their teen years picking and prodding at pimples. If you were left with acne scars and skin damage as a result, it'll swoop in and encourage new collagen production and help with elasticity.
Take it from BuzzFeed shopping writer Emma Lord:
"FWIW re: scars, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night."
Promising review: "I used to work at Sephora AND a Nordstrom beauty counter for 5+ years, and hands down, this is the best facial oil I’ve used. I have DRY skin, so I use it to hydrate and give a dewy glow. Goes great under makeup, and makes my skin look so healthy." —Amazon Customer
Price: $9.95+ (available in two sizes)
5. A pair of *affordable* down-alternative cooling pillows if you're a particularly sweaty sleeper and need any help you can get surviving these heat waves.
Promising review: "My philosophy is you need to love your job and love your bed because that's where you spend most of your hours. Anyway, I don't work anymore but I dang sure love my bed! High-quality mattress, nice linens, and THESE pillows! They are PERFECT!!!! There isn't a single thing that can be improved because they are like sleeping on a cloud that supports you perfectly... 100 out of 10 stars! We stayed at the Aria in Vegas for my bachelorette party and had several rooms... the first morning, we were ALL talking about the pillows! I'm pretty sure these are the same ones!" —Shawna Hathaway
Price: $59.99+ for a pack of two (available in Queen and King sizes)
6. An all-in-one K-beauty balm that does the work of a lip balm ✅ , eye cream ✅ , neck cream ✅ , primer ✅ , and face mist ✅ ! Man, I love a multi-use product that not only saves me time... but saves me MONEY.
Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy
Price: $22.99 (available in five styles)
7. Elizavecca's Collagen Coating Hair Protein Treatment — it works just like a hair mask to repair your locks in five minutes flat. The Ceramide 3- and collagen-packed formula repairs all types of hair, whether you've got over-processed tresses or 4c hair that's susceptible to dryness. Reviewers even say the $8 product is comparable to Olaplex No. 3!
Promising reviews: "I bought this based on a review in a BuzzFeed article. I have long, thick, curly hair and use this maybe once a week. I get a ton of compliments every time, and I absolutely love the way my hair feels afterward. So amazingly soft. I use it in the shower and usually wash my hair and then towel dry it. I put a small amount in my hair, mostly on the roots. Let it sit while I shave my legs, and then rinse it out and comb through with a wide-tooth comb. I allow my hair to air dry, and bam, amazing hair. This will forever be part of my hair routine now." —m. damocles
"THIS STUFF IS AMAZING. Super easy to apply. I have fine curly hair, and it leaves my hair glossy and soft without weighing it down. Works better than any Moroccan Oil, L'Oréal, or Briogeo product I've used and is wayyyyy cheaper. Gifted a bottle to a friend with very thick curly hair, and they said it works amazing on them, too. Just do it once a week and you're set!" —Mid-west
Price: $7.90
Read our review of Elizavecca CER-100 Collagen Coating Hair Protein Treatment to learn more about why one BuzzFeeder calls it, "the miracle product I've been searching for."
8. A pouch of foaming garbage disposal cleaner to eliminate the special stank that can only be produced after years of shredding up meat, produce, and whatever that mystery blob was that came out of your long-lost Tupperware.
Each pouch of lemon-scented formula gets you four uses. Dump a pack into your disposal (while off at first!), run the water just a bit, and then start it and watch as the blue foam gets to work, eliminating odors and loosening up nasties that have been caught down there for who knows how long.
Promising review: "This disposal cleaner works like a charm. Gets rid of the nasty smell and cleans well. I know it's doing a great job cleaning because I can see the blue foam in both my sink drains during usage. I let the blue foam sit in the sink drains for 5 or 10 minutes before rinsing it. I just prefer to do that because I feel it makes the cleaner more effective. After doing so, I just rinse the sink and disposal with fresh hot water, and everything (including my stainless steel sink) looks and smells great!! I highly recommend it and will continue to use and buy as needed!!☆☆☆☆☆" —Natalie
Price: $3.78+ (available in packs of one, two, three, or six)
9. A Korean exfoliating mitt which scrubs away dead skin, leaving you ready for a biiiiiig night in of applying your fake tanner. And if that's not your thing — no worries — it also helps unclog pores, prevent ingrown hairs, and eliminate bumps caused by keratosis pilaris.
PS: Seraphic Skincare is a small biz.
Promising review: "THIS WORKS!!!! I cannot BELIEVE the amount of dead skin that this thing removed. I was absolutely horrified! 😱😱😱😱. This will be a staple in my regimen until the end of time. Once a week, I will be exfoliating. My skin feels noticeably better since using these gloves. 🧤 I am going to order another pair right now!! Love them!!" —Trinity03
Price: $9.99+ (available individually or as a pair)
10. Essence's Lash Princess Mascara — it delivers a falsies-level look for less than five bucks!! It seems questionable, I know, but for confirmation you need only to look at the 250,000+ 5-star reviews.
BuzzFeed editor Kayla Boyd tried this out and raves:
"As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes without the discomfort."
Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert
Price: $4.99
For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!
11. A ChomChom roller ready to put your regular old lint roller to shame. Forget ripping off sheets ’til you run out — this collects everything in a neat little compartment you simply empty out.
Promising review: "It works!! You just roll it up and down a surface and it picks up the pet hair!! I've used it on the bed, couch, and cat tree! It's very easy to use, and when you press the button, it pops open so that you can clean it out. One thing I will say is that trying to get every hair and fuzzy from the container is a little bit frustrating, but I'm still very satisfied because at least I can clean out the majority, even if a few hairs get left in the canister. I recommend it to anyone who has pets that shed. It works better than vacuuming hair off of surfaces or using tape or a lint roller, and it's very quick!!" —Myrtle
Here's more from BuzzFeed Shopping editor Jenae Sitzes (those are her photos above!):
"I've been using the ChomChom for quite a while now, but I took the photos above literally just now to show just how quick, easy, and effective this roller is. It took 10 seconds to rid my velvet couch ottoman (yes, velvet...a terrible cat owner choice, I know) of the hair my two gray kitties are constantly leaving everywhere. It takes a bit of practice to get the hang of using this roller — at first, I thought you only brushed down in one direction, and was confused why it wasn't picking up hair. It's important to do a push-and-pull brushing in *both* directions so it actually pulls the hair inside, which does require you to apply a bit of pressure. Afterward, you'll just dump out the hair that's been trapped inside."
Price: $24.99
12. A set of soft, breathable bamboo bedsheets so you can comfortably sleep through the night and not flip and flop around like a hot dog on a damn grill.
Promising reviews: "If you have night sweats, you need to buy these sheets. I do and I bought a set. Oh my, I just love them. Not only are they soft, but they also seem to be cooling too. No more night sweats for me." —Linda Leynes
"They really do keep me cool, and the softness of these sheets feels way better than my 1800-thread count Egyptian cotton sheets. I have bought probably 20 sheets to try recently, and now that I found these, I won’t buy any others. They are amazing, and they’re soft and good quality, and they really do keep you cool. I will definitely buy more colors and sizes for the rest of my home." —Donna
Price: $42.99+ (available in sizes twin–Cal. king and in 22 colors).
13. An extra-strength callus-removing gel that'll get rid of the hard skin on your hooves (ahem, feet) if you're too terrified to face the glorified cheese grater at your local salon.
Just presoak feet, apply the gel, let sit for 5–10 minutes, and rinse! If you can stomach it, it's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.
Promising review: "Best product I've ever got from Amazon. This thing is really what everyone said it is: MAGIC. I cannot believe, after one use, the results of my callouses, just years and years of pain, shaved down without any surgical treatment! WOW! I seriously have no words. If I could give this product 1 million stars, I would. If you’re someone who’s had horrible calloused feet for years, PLEASE BUY THIS!" —Jess
Price: $14.99 (also available as a two-pack)
14. An FDA-approved doggie sunscreen so ALL members of your family can enjoy time in the sun without worry. Even if your pup doesn't have white or fair fur, it's great for snouts, bellies, and scars!
Read more about why dogs need sunscreen at American Kennel Club, and be sure to patch test to be sure it doesn't cause an allergic reaction.
Promising review: "This stuff really works. I've tried several other dog-safe 'sunscreens' and none of them were effective. My dog has a scar on his snout from before he was rescued off the streets as a puppy, and because he has no fur covering that section, it easily turns pink and blisters and bleeds when he's in the sun. Plus, my vet was concerned that he could develop skin cancer with all the constant sun exposure. But all of the pet-safe sunscreens I could find didn't have any ingredients that would actually block UV rays, and all the ones that had effective sun-blocking ingredients weren't pet-safe, so it seemed like a catch-22. It took me a long time to find one that both worked effectively and was safe. This is it! It doesn't irritate his skin at all. We can go to the beach for a couple of hours, and his skin looks just as good as it did at the beginning of the day, whereas in the past it would have burnt. So glad to have found this product." —sknappy1
Price: $17.28
15. A tube of silicone grout whitener if you're dealing with mold and mildew that will. not. go. away. no matter how much you clean it.
The gel formula is safe to use on/around windows, sinks and baths, showerheads, pools, tiles, silicone sealant, and more. Leave it on the area you're looking to clean for six to eight hours (no scrubbing required). Some reviewers with really bad mold/mildew note that leaving it on for longer and/or doing a second round of cleaning made a huge difference!
Promising review: "This stuff is amazing. Since we bought this place, we figured we had to fix the caulking because we tried every cleaner we knew to get rid of this gross shower mold. Before we decided to fix...we gave this a shot. Now the shower is like new; probably didn't even need to wait the 5 hours, but glad we did. Saved so much time, labor, and money. 🙌" —Nacho Average Review
Price: $14.99
16. COSRX's Snail Mucin Repairing Essence which addresses dullness and dehydration with — yes 😌 — 96% snail sludge that's harvested in a *100%* ethical and environmentally friendly way. Thanks for sharing the goods, friends! 🐌
Here's what BuzzFeed shopping writer Emma Lord has to say:
"I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation have gone on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it for a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!"
Promising review: "You guysssss! I am obsessed. The first day I got the product, I applied it twice that day. It was addicting. That whole week, I consistently applied this product — and I can tell a difference in my skin. Fast forward to two weeks later, I am out of town and it was the first product I packed. My skin is glowing, soft, and appears regenerated — I cannot explain. I am in love with the results of this product. I am not exaggerating. It is worth the purchase! I feel bad for those who have not had similar experiences." —A.H.
Price: $10.99
17. A kojic acid dark spot-removing soap you can safely use on your face, hands, neck, bikini area, inner thighs, and underarms. The vitamin C + E, retinol, collagen, and turmeric formula not only goes after uneven skin tones but cleanses and hydrates while it's at it.
Promising reviews: "I got this in hopes of lightening my dark inner thighs. It’s been a month of using the bar every time I shower, and I see drastic results already. I was a bit suspicious if this would actually work, but if you are on the fence please take this as a sign to get it and try it out. I’m so excited to see how I look in a few months from now because this thing works, and it works fast!" —puppbear
"I started using this product one month ago. I use it all over my body [and] it lightened my underarms just in time for spring. I wish I knew about this sooner." —Michaella Leyein
Price: $14.99+ (available in various pack sizes)
18. Mielle Organics' Rosemary Mint Scalp & Hair Strengthening Oil which has gone TikTok viral for a reason. The $9 bottle of biotin-infused magic nourishes your scalp and encourages growth no matter your hair type (though it was formulated with types 3a–4c in mind!) porosity level, or whether you have braids or even chemically treated hair.
Promising review: "I was influenced by social media and had to try this out — it absolutely lived up to the hype! I've been using hair oil for a few months, but the other brand I used was making my hair too oily after washes and didn't seem to help much with hair growth. I've used this oil twice so far, and I'm really impressed at the high quality for the price. The smell (rosemary and mint) is very soothing; I left the oil in overnight and it didn't spread to my pillows and ruin my sheets. Will definitely repurchase!" —Rachel
Price: $9.50
19. A pack of ceiling fan carbon filters that basically turn your overhead fan into an air purifier. The activated coconut carbon filters — which stick to your fan blades via self-adhesive strips — work overtime to capture dust, pollen, pet dander, smoke, and VOCs!
Promising review: "I wasn't sure what to expect when purchasing these, but now they are a staple in every room of our house. Within three days the air smelled more crisp and was easier to breathe in our home. So simple and effective!" —Haylee Marez
"We have these on every ceiling fan in our house and have noticed such a difference since installing them! There is less dust on our furniture, and the general air quality in our rooms has improved. There is no longer dust build-up on our fan blades. Super easy to install!" —Hannah McClam
Price: $19.99 for a pack of three
20. L'Oreal's 8 Second Wonder Water — it visibly moisturizes hair so you can whip your 'do around just like a Jennifer (your choice of Anniston/Garner/Lopez) in a hair commercial.
Promising review: "I have 3c hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have completely different hair textures. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol. I have never in my 22 years felt my hair like this! I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Price: $10.97
21. A reviewer-beloved anti-dandruff shampoo if you've had to press pause on wearing anything black because it looks like you've been caught in a summer snowstorm.
This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.
Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years; fortunately not that heavy, but enough that it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff-free for two months so far. It can leave your hair feeling a little dry, so just use conditioner, and it will balance out. If other products aren't working for you with dandruff, I can confidently recommend this one." —Martin C.
Price: $12.30+ (available in two sizes)
22. An adjustable chaise lounge chair with a hole for your face so you can comfortably text, read, or play Candy Crush on your phone without being blinded by the sun.
Plus, when you flip back over, there's a pillow that covers the hole to keep your head comfortable.
Promising reviews: "This is typically more than I would have spent on a lounge chair, but after seeing it on TikTok, I had to buy one!! The arm and face hole make tanning the backside so easy and comfortable!" —Keely Shay
"I absolutely love it. I love being able to lay down on my stomach and have my head through the hole. It’s so nice. Where has this been all my life... Easy to carry and lightweight!!" —Cindi K
Price: $49.97+ (available in 11 colors/patterns)
23. A set of DEET-free mosquito-repelling bracelets you can wear when camping, walking your dog, or attending backyard BBQs. They come in resealable packages, so you can even use 'em more than once.
Check out a TikTok of the mosquito-repelling bracelets in action.
Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me but the amount of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews and about 99% of them had great results. I've only used this bracelet twice but both times I was outside and un-touched. Delivery was very quick so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian
Price: $9.99+ (available in packs of 10, 25, and 50)
24. A tube of L'Oreal Paris Makeup's True Match Lumi Glotion, which delivers a sun-kissed, natural glow even if you CAN'T STAND the sun and would rather fake it than sweat your buns off outdoors in pursuit of a tan.
Promising reviews: "If you want to give yourself a little glow without risking sun damage, self-tan streaks, or self-tan-related acne, this product is for you! It's extremely lightweight, and a little goes a long way. This product leaves you with a nice tinted glow and the perfect base for makeup or a fresh face!" —Claire
"I love how this makes my skin glow! After working in the world of dermatology, specifically skin cancer surgery, I avoid the sun as much as possible. This helps give me that slight sun-kissed glow I want! It’s also hydrating!" —Sarah
Price: $12.98+ (available in two sizes and five shades)
25. A walking pad (that folds right in half for easy storage) so you can get your steps in while watching TV or attending yet another Zoom meeting that should have been an email.
Promising review: "I LOVE the Z1 Walking Pad!! I live in a small apartment and work from home most of the time, so I live a very sedentary lifestyle. Ever since receiving/using this walking pad, I have been exercising a lot more and it's so EASY to fold and store towards the wall! I have a tiny apartment, so saving space was a big factor in choosing this walking pad. I'm also tiny and weak, but I can fold this and wheel it away with no issue and no back pain! I am so grateful I finally decided to purchase one of these. My life has gotten much healthier with it, and I don't regret it for a second!!! A great investment for your health, especially for those in small spaces who work from home :) !!" —Grace
Price: $349 (clip the coupon for $50 off this price!)
26. Some milky "nail concealer" polish in a sheer, buildable shade TikTok is absolutely obsessed with.
Promising review: "I’m a girl who works outside, and I don’t mean I have a cute little herb garden. I live in the woods and am constantly hauling limbs that have fallen and processing them into firewood. I’m using power tools. I’m legit IN the dirt, filthy by the end of the day, and I can’t believe I’m saying this, but somehow, this polish lasted an entire WEEK of that abuse. I did use a base coat first, just FYI. But this stuff is AMAZING. It’s the perfect mani for gals who need a mani but don’t really want one, ya know? I can slap this on, work all day, scrub my manicured hands with a nail brush, and head out for cocktails, looking like I still live in LA. Great work, Londontown. 100 stars!!!" —Jessica Mayer
Price: $19+ (available in five colors)
27. A pack of clinical-strength SweatBlock wipes capable of stopping hyperhidrosis, nervous sweating, and hormonal sweating right in its tracks. Give your pits a good swipe down before bed, and you *won't* wake up in a puddle of your own perspiration!
Apply it every seven days! This is STRONG so if you have sensitive skin, the manufacturer suggests you do a spot test first. PS: SweatBlock is a small biz.
Promising review: "For anyone who might be skeptical, please allow me to put you at ease. If you have hyperhidrosis, meaning it can be 9 degrees outside and you're still sweating under your arms, this product has the potential to change your life. I would sweat THROUGH a sports coat before noon. Enter the Sweat Block product. I've had it for three weeks, and it is life-changing. I DO NOT sweat under my arms anymore. I'm still on the original box that I bought three weeks ago. I had to write a review after I was cleaning the garage today in 85-degree heat. I was sweating through my shirt on my back — BUT NOT MY UNDERARMS. It is amazing!" —Frosty McGee
Price: $19.99 for a pack of 10
28. Some reviewer-loved Nippies if you've vowed to have a bra-free summer. These silicone pasties come in two sizes and various colors, so chances are you'll find the right fit!
Promising review: "I cannot tell you how much I LOVE these things. I had been using a cheaper pair of pasties, and these are a world apart from those. They cover everything really well and are super comfortable. I literally forget that they are on. I have worn them under really thin white shirts, and you can’t see anything! I LOVE THESE SO MUCH. So much that I just bought another pair so that I’ll never be without." —Sara Reiland
Price: $26.50 (available in five colors and two sizes)
29. Some Neutrogena Ultra Sheer Moisturizing Face SPF 60 Serum — a weightless sunscreen that not only offers UVA and UVB protection but all-day ****NONGREASY*** moisture.
The formula is also fragrance- and oxybenzone-free.
Promising review: "I've gone through several sunscreens to wear with makeup, and this has been the best for me. I'm a simple girl. I apply this with vitamin C cream, let it absorb then apply my It Cosmetics CC cream. It acts like a primer for me, and my CC glides nicely over it, no pilling, no heavy or cakey feeling. It's def lightweight but provides great protection." —Emily Haynes
Price: $13.57
30. An easy-to-apply one-hour (!!) self-tanner if try as you might, you just can't naturally tan. 😭 PS: Even complete novices say they found success with this formula!
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer
Price: $9.97 (available in 16 styles)
31. A hair wax stick so you can nail the slicked-back ponytail look on days when you can't be bothered to wash your hair. Ain't no shame in that game!
Promising reviews: "I saw this on YouTube and immediately wanted to try it. I have curly hair, which I love, but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall, you are satisfied, and you don’t need to use it much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." —Blanca Perez
Price: $7.58 (available in multipacks)
32. A three-pack of Dr. Scholl's reviving foot masks with Epsom salt, shea butter, and a nifty self-heating design so you can treat your tootsies to some TLC.
Read more about how an epsom salt soaks (or baths) can help with soreness at Cleveland Clinic.
My colleague Emma Lord loves these! Here's her review:
"I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!"
Promising review: "Really makes my tired feet feel much better. I’m a nanny who works nine-hour days and is on my feet for most of it — lots of times barefoot. These even help my feet the next day! Lasting relief." —Lynn Crofton
Price: $11.97
33. Eos' Shea Butter Vanilla Cashmere body lotion — an affordable pick that TikTokers are tripping over themselves to get as they swear it moisturizes and smells as good as much more expensive options from brands like Philosophy and Bath & Body Works.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo
Price: $8.98
34. A stainless-steel Owala water bottle so you can stay hydrated whether you're a Pilates devotee, CrossFitter, or just love a leisurely hot girl walk. It has a built-in straw and an open spout so you can sip or chug.
Check out the Owala FreeSip water bottle on TikTok!
Promising review: "This is the second one I have purchased. I love this water bottle for the ease of drinking. The built-in sipping feature is a game changer, and I appreciate being able to close the top and keep the mouthpiece clean, unlike bottles with exposed straws. Don't ever change the design!" —Jill
Price: $22.99+ (available in 21 colors and 4 sizes)
35. A bag of Liquid I.V. electrolyte drink mix in Popsicle Firecracker flavor, if you can even believe it. The lemon-lime, cherry and raspberry mixture will not only make your tastebuds do a cartwheel or two, but it provides 3x the electrolytes of typical sports drinks and 100% of your B3, B5, B6 and B12 vitamins.
FYI, depending on your situation, water may be enough to rehydrate you! Read more about electrolyte-enhanced drinks and hydration at Cleveland Clinic.
Promising review: "Liquid IV does an amazing job hydrating. I purchase their product for 40+ employees who work in a construction-related industry. Hydration is so important while working in the hot Georgia Sun, and this product aids in this 100%. Now, let’s talk about the firecracker flavor! When we produced these for our crew, ages 23–60, all of their eyes lit up, and they were super excited. Many of them did not know this flavor existed. Quite honestly, I didn’t either until I came across them on Amazon. They all loved the flavor. In particular, the ones who were older kept telling me it tasted like their childhood. Seriously, who hasn’t stood outside an ice cream truck ordering the Firecracker Popsicle?" —Disney Diva
Price: $24.99 for a pack of 16
36. An ingenious steam-cleaning grill brush to eliminate all the build-up and gunk from bygone BBQs. It cleans just as effectively as a steel wire bristle brush, but it's dishwasher safe!
Promising review: "My first use was on my griddle, which I had previously cleaned, at least I thought I had. I heated the griddle above 400 degrees, wet the brush, and passed it back and forth on the griddle, and loads of steam just removed all the grime from the surface that I did not know was still there. The result was a perfectly clean griddle. I was so impressed with the brush that I bought two more as spares. I also used the brush on my pellet grill and had the same result: a perfectly steam-cleaned grill. My griddle cleaning time after cooking is probably done in about a minute. I put water in a bowl, dip the brush in it, and pass the brush back and forth across the entire surface, and then repeat and do it a second time, and I am done. The brush may be dipped in the water a few times during cleaning to get optimum steam cleaning, but that's it — quick and simple." —Martygraw
Price: $39.95
37. A sand-removal bag filled with a talc-free, reef-friendly powder that reviewers say eliminates sand in mere seconds! No more bringing the beach back home via your minivan.
See it in action on TikTok!
BTW, Shakalo is a small business based in San Diego.
BuzzFeed Shopping editor Sally Elshorafa lives by the beach (lucky duck!) and used it on herself and her toddler. She says, "It's actually shocking how well it worked. No sand was on our legs, arms, or tummies after I used it. A miracle product."
Promising review: "We recently moved to a beach area, and we are constantly there. This item has changed our entire lives! It lasts decently long (depending on how much you use it), it smells super good (not at all like baby powder), and it's super effective. It has saved me from vacuuming my car at least 1–2 times a week. And I even use it on my dogs paws and bellies to make sure they're taken care of too. I will definitely be buying the refill & another baggie to have exclusively in the car." —Gabbs Uresti
Price: $24.99
38. A set of waterproof dog booties so you can take your bebe to the farmers market, beach, campground — literally wherever — without scorching their lil' pawpaws.
Promising review: "Got these for my pitbull because we live in Arizona and it’s getting too hot when she goes outside. Super easy to put on and she loves them. Already adjusting really well. Super cute and great quality. The sound of her little feet tapping is so funny and adorable!!" —Ava
Price: $28.99 (available in eight sizes and seven colors)
39. A roll-on sunscreen sponge if you can't standdddd greasy hands — especially when you're surrounded by sand. Just fill it up with your SPF of choice and use the roller ball to easily apply it. It's so simple that kids can even get in on the action.
Reviewers recommend using a more watery sunscreen; if your preferred sunscreen is quite thick, this may not work for you. And JSYK, the American Academy of Dermatology (AAD) says most adults need about an ounce (the equivalent of a shot glass) of sunscreen to cover their face and body adequately.
Promising review: "Not just for kids. I told all my friends it's awesome. Pricey, but better than wasting expensive sunscreen in globs. This makes the sun screening process much less messy and not as much of a drudgery. They even have replacement pads available so the ergonomic container can be reused indefinitely. Consider one to keep at home and one packed to travel. MAKES A GREAT GIFT FOR KIDS. They can almost apply sunscreen on their own with little assistance." —Bette Henry
Price: $15.98 (available in six colors and a two-pack)
40. A pre-swim hair cream so you can spend 24/7 in the pool this summer without worrying about your locks turning green. And even if you're not a blondie, the color-safe formula prevents chlorine damage and keeps your hair soft, so you don't have to deal with post-swim tangles.
PS: Aqua Guard is a small biz.
Promising review: "This stuff is AMAZING! Literally nothing else keeps tangles out of my daughter’s hair like this does. Her hair is so thick and very difficult to brush; this makes it easy peasy to brush the tangles out after a swim in the pool. It also softens her hair. When not used, the pool chemicals make her hair very stiff and dry. We even use this every once in a while just because! It smells wonderful and doesn’t make the hair greasy in any way. I cannot recommend this product enough!!!" —Emily Gardner
Price: $21.99
41. A cut-to-size aloe wrap with a deliciously cooling hydrogel that can help relieve itching, peeling, and general sunburn-induced pain. Pop it in the fridge before use and it'll be even better!!
Promising review: "I got absolutely FRIED at the beach this past weekend and tried everything under the sun (literally) to provide some relief for my sunburn. I was in so much pain, and every over-the-counter aloe gel, lidocaine, and cold shower was not helping. I found this wrap on my TikTok and immediately bought it. As soon as I put this on my burn, I was immediately relieved of any burning or irritation. I am wearing four patches right now, and I plan on wearing them all day, every day, until this burn heals. I will say the only downside is they slip off the aloe has worn off! And it is a little bit hard to maneuver to cut since it is so slippery. But overall, I love this product and will be a forever customer!" —Nick
Price: $19.99
42. A family-friendly backyard sprinkler because last time you checked, indoor water park tickets are expensiveeee and this baby is less than $30. Who knows what's in that communal water anyway...
Promising review: "My 2-year-old and 10-year-old kids and 32-year-old husband love it. Super easy to put together. Great for easy cool down in the back for those without a pool. Florida living here, so water is a must in summer. Has held up very well in terms of durability. Left it out for a few days, and it still worked great." —Deja T.
Price: $24.99+ (available in three designs).
43. A dual-zone comforter if you're in the happiest, healthiest relationship you've ever been in, but you simply *cannot* agree on a blanket that keeps you both cozy.
One side of the comforter is warm while the other is cold — and the tie duvet tabs on either side tell you exactly which is which.
Promising review: "I’m always hot, and my boyfriend is always cold, so I thought I’d try this out after reading a lot of good reviews, and now I’m here to add to that list. We just got ours yesterday, so last night was the first time using it and we both were very impressed! I usually wake up several times in the middle of the night sweating, but I didn’t wake up once! 10/10 recommended for people who have different sleep temps than their significant other!" —Cassie Wheeler
Price: $129.99+ (available in two sizes and four colors)
44. NodPod — a weighted sleep mask that offers gentle, evenly distributed pressure and a light- and sound-blocking experience so you can feel like you're in a sensory deprivation tank minus the water and $10,000 upfront cost.
Nodpod is a female-founded small business that specializes in these sleep masks.
Promising review: "There's something about placing this weighted thing on my eyes when I'm tossing and turning that lulls me back to sleep. The shape of it is a bit weird — it's not a typical eye mask, it's much bulkier and doesn't fasten on in the same way — but once you get beyond that, this can really be a beautiful thing. I keep it on my bedside table and use it if I wake up in the middle of the night and can't go back to sleep (which happens often) or once the sun rises, and I want to sleep in a little more. If you have sleep issues, I'd recommend trying this novel product." —Veronicam
Price: $34 (available in four colors)
45. A waterproof Uno Splash deck you can take to the pool and beach so you never miss an opportunity to absolutely OWN in a game against your 5-year-old cousin who doesn't understand sportsmanship quite yet lol.
Promising review: "I got this for our summer vacation and it’s been a hit. We have several versions of Uno, but the plastic cards of this set make shuffling so easy. I wish all cards were made like these. 100% recommend. We’ll probably use these cards instead of the standard ones most of the time." —Ellen Rose
Price: $14.24
46. An elegant set of cylindrical wineglasses that'll make you feel R–I–C–H even if you're just throwing back some Two-Buck Chuck while you catch up on The Bachelor.
Promising review: "We've had four of these glasses for over six months now and finally just added four more to our collection. These glasses are SO CHIC and are very similar to ones sold at Crate & Barrel but are MUCH more durable. Unlike the C&B glasses, you can cheers without feeling like the glasses will break. In fact, they've tipped over in the sink a few times and are still intact. They dry beautifully, sparkle after the dishwasher and we get so many compliments on them. I love them!" —Katie B
Price: $39.98 (also available in a set of two)
47. A set of nine hypoallergenic golden hoop earrings if you're starting an earring stack and looking for affordable pieces to build off of.
Promising review: "I'm picky when it comes to jewelry and love these. They haven't tarnished on me at all or hurt my ears, and the gold isn't tacky looking. Love the variety and you can't beat the pricing. Also, a great gift!" —Marisa
Price: $15.99 for nine pairs (also available in silver and rose gold)
48. A smudge-proof, transfer-proof lip stain masque that goes on blue and then peels off to reveal a natural matte shade that lasts for up to 10 hours!
Promising reviews: "I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute, and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! Do you like lip stains? Get this product! It’s a keeper. I will be ordering all of the shades." —Brandy
Price: $22+ (available in 19 shades)
49. A time-saving fruit and veggie divider so you can enjoy a fruit salad or whip up some bite-sized snacks for the kiddos without having to painstakingly cut every slippery grape and blueberry by hand.
Check out a TikTok of the fruit and veggie divider in action.
Promising review: "If you have toddlers, get it — especially if you're on the fence. I needed something for grapes, blueberries, blackberries, and other small fruits and veggies we go through so much. My breakfast was getting cold long before I was done cutting fruit for two toddlers. Most cutters only do one grape or berry, but this one can do several grapes and a small handful of blueberries. We will definitely be getting a lot of use out of it in this house." —Kindle Customer
Price: $13.18
50. And a self-expanding shower curtain that gives you way more room, prevents dreaded curtain cling, and doesn't require a curved rod! It's so easy to set up; you don't even need rings.
Space is a small business that's passionate about eliminating curtain cling and giving people more shower space! Their design is also machine-washable so you don't have to replace it like a run-of-the-mill liner.
Promising review: "Wow! This is exactly what I was looking for! I have a tiny bathroom in an old apartment building, so I have an untreated window that needs to be covered with a shower curtain inside my shower. Every time I'd shower, I'd be attacked by curtains from both sides. That is until I purchased this curtain. It gives so much more room in the shower, like a curved shower rod, but without all that hardware and work associated with it. It's weighted enough so it doesn't move, either. I'm no longer attacked by my shower curtains. 100% would purchase again." —Brittany Hopkins
Price: $44.99 (available in six colors)
Reviews in this post have been edited for length and/or clarity.