15 Best Celebrity Beauty Brands That Are Worth the Money

NGL, when Selena Gomez announced that she was dropping a beauty line, I was a little sus. But any questions I had about the products were cleared up immediately after I tried them out—the brand lives up to the hype. Some standouts of the 16-piece collection include the buildable liquid highlighter that comes in a range of shades for different skin tones, and a glossy lip balm that adds a hydrating and lightweight tint.

But the real star of the show, IMO, is the liquid blush (pictured here). A little goes a long way—one or two drops is all you need for a super-pigmented hue that blends in seamlessly and lasts all day long.

Honestly, if there's anyone that I'd expect to know sunscreen, it's Venus Williams. I mean, her job literally requires her to be out in the sun for hours at a time. So it makes sense that she collaborated with Credo Beauty to launch a mineral sunscreen and sun serum.

Usually mineral sunscreen doesn't blend into deeper skin tones well, but this SPF product is actually invisible, so you won’t look like a slightly fluorescent ghost after you layer it on. Plus, it's super-hydrating, meaning there's no annoying dryness that you have to deal with post-application.

Co-founded by Hayley Williams (yes, that Hayley Williams from the band Paramore), this semi-permanent and vegan hair-dye brand has 14 shades, including bold ROYGBIV colors (like red and green) and pastel hues (think: pink and lavender). Basically, you’ve got a lot of options. 

Some hair dyes burn your scalp, leave your hair patchy, or expose you to hella intense smells. Thankfully, this dye does none of those things, making the at-home hair dye process a lot smoother. The dyes are thick and highly pigmented, but you do have to lighten your hair if you want the color to show up. Just make sure to see a professional to bleach your hair before you try these out.

Tariji P. Henson has had every hairstyle in the book—from wigs to weaves to a pixie cut to a mini ‘fro. You name it, she’s tried it. But even with all these different styles, she had trouble finding products that would work on such a range of textures and hair types. That's why she decided to launch a haircare brand that would. The 18-part collection is color-coded and split into four categories: teal for cleansing, red for repairing, purple for treating, and yellow for scalp care.

The Master Cleanse is for sure the highlight of the collection for me. The uniquely shaped nozzle cancels out any and all buildup by blasting your roots and other hard-to-reach spots with a combination of eucalyptus and witch-hazel water.

Halsey’s known for doing her own makeup for red carpets, concerts, and even photoshoots, so a makeup line from the singer is very on-brand. The range of cosmetics for her brand About Face includes highlighters, lipsticks, and eyeshadows that are all about having fun with your look and experimenting with bold colors.

I’m all about doing the absolute most when it comes to eyeshadow and the Shadowsticks in the collection definitely match my energy. They look like the adult version of a crayon—and the creamy eyeshadow pencils come in a variety of shades, from a striking orange hue to a vivid neon green. The sticks glide on like a dream—thanks to the beeswax in the formula—depositing rich pigment on your lids without any tugging or pulling.

If I absolutely had to pick my favorite celebrity beauty brand, TBH, Fenty Beauty is a no-brainer. Rihanna completely changed the beauty game overnight with products like shade-inclusive foundations to shimmery body oils that won't leave you feeling greasy. 

My number one fav product from the brand is the Gloss Bomb. It's a lip gloss that (1) looks good on everyone and (2) won't attract your hair like a glue trap. Wear it alone, or top it over a lipstick to amp up the color.

Even though I'd been feeling some celeb beauty brand fatigue by the time Lady Gaga's Haus Laboratories dropped in 2019, I was hype to try out this line. I mean, the woman knows her makeup. And I'm pleased to say that she did not disappoint at all. While there are several standouts in this line (the matte lip crayon is amazing), the liquid eyeliner will legit change your life. It glides on, no pulling or tugging included, dries quickly, and actually stays put for hours.

I've been obsessed with Tracee Ellis Ross (and her hair) ever since the TV show Girlfriends was on air, so I knew I immediately had to try out her beauty brand when it launched in 2019. Finding the perfect wash day combo for my natural hair has been a years-long work in progress, but with this duo, I think it might be coming to an end. 

The shampoo gives your curls a boost of hydration (that's the coconut oil and the aloe vera juice working their magic) while gently cleansing, and the conditioner (which comes in medium, intensive, and heavy) defines your curls without weighing them down.

Hate her or love her, you've got to admit it: Kim Kardashian's celebrity beauty brand releases consistent hits. I brush on the body foundation whenever I want to even out the tone on my legs and I immediately reach for her contour and highlighter sticks when I want to get a jawline as sharp as, well, Kim Kardashian's. 

The one piece in her collection that I wear almost every single day? This classic eyeshadow palette. It's a mix of neutrals, so it's super easy to take from day to night, and the textures go on smooth, making it easy to layer and blend.

Iman Cosmetics was probably the first celebrity beauty brand that I was ever introduced to—my mom used to keep the brand's lipsticks on her vanity—and it's been a love affair ever since. Iman's whole M.O. is about making beauty products for women of color. Think: Bronzers that make your melanin pop and nude lipsticks that don't make you look ashy. 

My fave, though, is the concealer balm. Its creamy formula blends in so well, it's kind of like a second skin. And you never have to worry about it sliding off your face—the matte formula stays on all day until you decide to rinse it off. You can also multi-task with it—opt for a darker shade and use it as a contour.

You know what's amazing about beauty products that come in stick form? They're quick, easy, and mess-free—all you gotta do is swipe and go. That's one of the many, many reasons why this is one of my favorite products from Miranda Kerr's Kora Organics (a certified organic brand with tons of other standout products, like the vitamin C serum). 

This hydrating balm is packed with moisturizing ingredients, like calendula, shea butter, and rosehip oil, and it goes on a little bit thick (not greasy, though). It absorbs instantly, smoothing out any dryness or rough patches. Plus, it leaves a dewy, angelic sheen on your skin. Apply it to your brow bones, temples, and cheekbones for a subtle glow that your highlighter could never replicate.

TBH, before I tried out Jessica Alba's celebrity beauty brand—a line full of skincare essentials and color cosmetics—I was a little skeptical when it came to clean beauty. Like, would I still be able to get "come hither" lashes with a non-conventional mascara? The answer is absolutely. On one end is a lash primer that preps your lashes for mascara (btw: the formula looks white, but it dries clear), and on the other is a deep, rich black mascara that lays right on your lashes without clumping.

The wand has short and defined bristles which makes it easier to separate your lashes, plus, the size of the wand itself—it's on the smaller side—makes it easier to catch every single lash. PS: The liquid eyeliner from this celebrity beauty line is also bomb. 

Singer, dancer, fashion designer, and now beauty entrepreneur. Is there anything Posh Spice can't do? Some people might tell you that the MVPs of this celebrity beauty brand are the glittery eyeshadows and smokey liners, but real ones know that the nude lip liner is where it's at. It comes in six different shades that each fit a variety of skin tones, so it's pretty easy to find your match. 

There's also vitamin E and peptides in the formula, which give the pencil a nice glide over your lips. It's versatile, too—you can either wear it alone, layer a lip gloss on top, or rock it under your fav matte lipstick.

While the first thing Kylie Jenner tackled in her celeb beauty brand was a collection of lip kits, you'd be so wrong if you thought her lip products were the only tickets worth buying. IMO, the setting powder is the real star of the show. 

The silk powder absorbs oil, while the avocado extracts moisturize your skin, leaving you with an IG-filter finish that has major staying power. I use it to set my concealer, but honestly, it could be swept all over your face. 

While most people are obsessed with the face primer from Flower Beauty (Drew Barrymore's celebrity beauty brand), I will never get over the foundation. I mean, I don't think you'll ever be able to find this high-quality of a foundation for the price. You get buildable coverage from a formula that literally melts into your skin, covering up red spots and smoothing out pores. 

Oh, and there's a dewy finish that gives you a "I eat a plant-based diet and meditate twice a day" glow. Seriously, it's just as good as those $40 foundations you're buying.