This badge was issued to John Irvine on 30 Jun 2022.
Viant DSP Certification
Issued by
Viant
The Viant DSP Certification Program helps programmatic traders advance their careers, gain confidence when executing advertising campaigns and develop a deeper understanding of the tools that drive performance. With courses in software essentials to advanced optimizations, our program turns traders into Viant DSP power users, adept at executing ad campaigns in a DSP that doesn’t rely on third-party cookies.
- Type Certification
- Level Intermediate
- Cost Free
Skills
- Ad Tech
- Advertising Cloud DSP
- Audience Insights
- Campaign Optimization
- Campaign Performance
- Data Analysis
- Data-Driven Advertising
- Demand-Side Platform
- Digital Advertising Campaigns
- Digital Marketing Strategy
- Digital Media Buying
- Media Buying
- Omnichannel
- Programmatic Advertising
- Programmatic Buying
- Programmatic Media
Earning Criteria
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Completed Series 1: Software Essentials of the Viant DSP Certification program. Earners have learned the basics to navigate through the Viant DSP platform and gained an undersanding of the pillars on which it was built.
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Completed Series 2: Core Operations of the Viant DSP Certification program. Earners have acquired a deeper understanding of dashboards and workflows to launch more effective campaigns and leverage targeting tactics,
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Completed Series 3: Advanced Optimizations of the Viant DSP Certification program. Earners have mastered the platform tools that drive performance and produce optimization insights after the campaign has launched, including bid multipliers, deal forecasting and identity insights.