From Paris Hilton creating a self-tanning product that sells out in hours to alice + olivia donating a percentage of sales to support survivors of sexual violence, a roundup of the week's most newsworthy style happenings
- Paris Hilton further cements her status as a pop culture icon dropping a self-tanning product and selling out in hours
- Olivia Jade celebrated the launch of Peppermayo's new formal dress line
- alice + olivia is giving 10% of sales to RAIN.ORG, the nation's largest anti-sexual violence organization, on the heels of Weinstein's overturned rape conviction
When it comes to style, we are all inspired by what we see; whether it be a well-dressed celebrity, a blow-your-mind catwalk presentation or even a fashionable passerby.
As fashion editors, we're moved by all of the above, and then some. We're exposed to under-the-radar labels; we get a first-hand look at collections months before they hit stores; we attend VIP events; we're tapped into brands with chic-yet-cheap offerings and we shop — a lot.
To share our knowledge, FEMAIL brings you Style Swoon, a weekly series of the latest, greatest and on the verge. We hope this series will serve as a buying guide and point of inspiration for all.
![Paris Hilton further cements her status as a pop culture icon with her latest venture](https://i.dailymail.co.uk/1s/2024/04/26/22/84147273-13355447-Paris_Hilton_further_cements_her_status_as_a_pop_culture_icon_wi-m-12_1714168190165.jpg)
Paris Hilton further cements her status as a pop culture icon with her latest venture
![When they weren't taking selfies with Paris, attendees sipped on signature cocktails ¿The Future Glow Margarita¿ and ¿Sliving Cosmo¿](https://i.dailymail.co.uk/1s/2024/04/26/21/84147265-13355447-image-a-10_1714162908945.jpg)
When they weren't taking selfies with Paris, attendees sipped on signature cocktails ‘The Future Glow Margarita’ and ‘Sliving Cosmo’
Bronzed and beautiful
Paris Hilton further cements her status as a pop culture icon with her latest venture.
After creating an exclusive product for sunless skincare brand TAN-LUXE called THE FUTURE Airbrush 360 Self-Tan Mist and hosting a launch party to celebrate, the product sold out in just 8 hours on ultabeauty.com.
For the festive occasion, the American beauty sported a hot pink mini dress with body-exposing cutouts, accessorized by pink shield sunglasses.
She wore her signature blonde tresses in loose waves and parted to one side.
![For the festive occasion, the American beauty sported a hot pink mini dress with body-exposing cutouts, accessorized by pink shield sunglasses.](https://i.dailymail.co.uk/1s/2024/04/26/23/84147259-13355447-For_the_festive_occasion_the_American_beauty_sported_a_hot_pink_-m-24_1714169887000.jpg)
For the festive occasion, the American beauty sported a hot pink mini dress with body-exposing cutouts, accessorized by pink shield sunglasses.
![With its triple tan+ technology and hydra-boost complex, THE FUTURE Airbrush 360 Self-Tan Mist is sure to be a summer favorite.](https://i.dailymail.co.uk/1s/2024/04/26/22/84147267-13355447-With_its_triple_tan_technology_and_hydra_boost_complex_THE_FUTUR-m-11_1714168174470.jpg)
With its triple tan+ technology and hydra-boost complex, THE FUTURE Airbrush 360 Self-Tan Mist is sure to be a summer favorite.
The event took place on Wednesday, April 24th in Los Angeles, California.
TV Personality Kathy Hilton, former Bachelor star Maria Georgas, former Bachelor star Colton Underwood, actress/model Nazanin Mandi Pimentel, along with a number of content creators were all in attendance.
Transported to Planet Paris, guests danced to tunes by DJ Beatbreaker in a futuristic galaxy where everything is pink.
Larger than life installations showcasing Paris’ future self pulled from the iconic campaign video and a moving wall behind the DJ showcasing campaign images, made for amazing photo moments.
When they weren't taking selfies with Paris, attendees sipped on signature cocktails ‘The Future Glow Margarita’ and ‘Sliving Cosmo’ along with light bites including whipped ricotta crostini, burrata puff pastry tartlet and pretty n pink macarons.
With its triple tan+ technology and hydra-boost complex, THE FUTURE Airbrush 360 Self-Tan Mist is sure to be a summer favorite.
Its signature Pink Sands scent boasts notes of cassis, violet, and white leather.
![On the heels of Harry Weinstein's rape trial overturned, fashion label alice + olivia is donating 10% of proceeds today, in store and online, to RAINN.ORG](https://i.dailymail.co.uk/1s/2024/04/26/21/84147279-13355447-image-a-8_1714162876409.jpg)
On the heels of Harry Weinstein's rape trial overturned, fashion label alice + olivia is donating 10% of proceeds today, in store and online, to RAINN.ORG
Shopping for a good cause
On the heels of Harry Weinstein's rape trial overturned, fashion label alice + olivia is donating 10% of proceeds today April 26th), in store and online, to RAINN.ORG.
RAINN is the nation's largest anti-sexual violence organization.
With the news of Weinstein case, alice + olivia CEO Stacey Bendet put forth this campaign to help and support victims of sexual abuse.
Stacey is known for supporting important causes.
In January she got her famous pals together to unveil the Young Hearts sweatshirt in support of God's Love We Deliver, a non-profit that that ensures home delivered nutritious and medically tailored meals for the city's most vulnerable.
![StaceyBendet is known for supporting important causes. In January she got her famous pals together in support of God's Love We Deliver, a non-profit that that ensures home delivered nutritious and medically tailored meals for the city's most vulnerable](https://i.dailymail.co.uk/1s/2024/04/26/23/84149909-13355447-image-a-21_1714169589491.jpg)
StaceyBendet is known for supporting important causes. In January she got her famous pals together in support of God's Love We Deliver, a non-profit that that ensures home delivered nutritious and medically tailored meals for the city's most vulnerable
![On Thursday, April 25th, Australian fashion label Peppermayo held an intimate luncheon at The Beverly Hills Hotel to celebrate the launch of their new line of formal dresses and gowns for summer](https://i.dailymail.co.uk/1s/2024/04/26/23/84147255-13355447-On_Thursday_April_25th_Australian_fashion_label_Peppermayo_held_-m-23_1714169866734.jpg)
On Thursday, April 25th, Australian fashion label Peppermayo held an intimate luncheon at The Beverly Hills Hotel to celebrate the launch of their new line of formal dresses and gowns for summer
![Notable attendees, including Olivia Jade, Zoi Lerma, Sab Quesada, Lexie Jayy and more, enjoyed a sit down lunch at a curved table](https://i.dailymail.co.uk/1s/2024/04/26/23/84147271-13355447-Notable_attendees_including_Olivia_Jade_Zoi_Lerma_Sab_Quesada_Le-m-22_1714169826284.jpg)
Notable attendees, including Olivia Jade, Zoi Lerma, Sab Quesada, Lexie Jayy and more, enjoyed a sit down lunch at a curved table
Summer wardrobe refresh
On Thursday, April 25th, Australian fashion label Peppermayo held an intimate luncheon at The Beverly Hills Hotel to celebrate the launch of their new line of formal dresses and gowns for summer.
The event took place in the iconic establishment's Crystal Garden.
Notable attendees, including Olivia Jade, Zoi Lerma, Sab Quesada, Lexie Jayy and more, enjoyed a sit down lunch.
The unique curved table was dressed in a white table cloth and decorated with fresh spring blooms.
![The unique curved table was dressed in a white table cloth and decorated with fresh spring blooms](https://i.dailymail.co.uk/1s/2024/04/26/21/84147263-13355447-image-a-7_1714162863994.jpg)
The unique curved table was dressed in a white table cloth and decorated with fresh spring blooms
![Olivia looked beautiful in the Marion maxi dress from the label. She wore her brunette locks parted down the middle and soft, barely-there makeup](https://i.dailymail.co.uk/1s/2024/04/26/21/84147257-13355447-image-a-3_1714162729401.jpg)
Olivia looked beautiful in the Marion maxi dress from the label. She wore her brunette locks parted down the middle and soft, barely-there makeup
Olivia looked beautiful in the Marion maxi dress from the label.
She wore her brunette locks parted down the middle and soft, barely-there makeup.
The sleeveless red gown featured a ruched bust and a floor-length hem that accentuated her curves.
She posed with other influencers on the green carpet in front of a Peppermayo step-and-repeat and wild flower arrangements.