Blake Lively fans go wild over speculation she is launching her own beauty brand after spotting one important detail on Instagram
- Buzz started when fans found an Instagram account called Blake Brown Beauty
- The Gossip Girl alum is already following the mysterious social media account
- READ MORE: Ryan Reynolds' wife Blake Lively goes makeup-free as she zip-lines
Blake Lively has fans going wild over speculation she's launching a new beauty brand.
The buzz first began when fans discovered a mysterious Instagram account called Blake Brown Beauty that followed the Gossip Girl alum.
The account, which currently has more than 1,454 followers, showcases only a picture of a blonde woman popping a leather collar from behind, with her hair in a bun.
Taylor Swift's best friend, 36, has yet to make the announcement on her own Instagram account, where she has 45 million followers, however, she is following the account.
Multiple Blake fan accounts have already started following along and commenters were crazed, promising to buy whatever items she's going to sell.
Blake Lively has fans going wild over speculation she's launching a new beauty brand after following a mysterious new Instagram account called Blake Brown Beauty
The account, which currently has more than 1,454 followers, showcases only a picture of a blonde woman popping a leather collar from behind, with her hair in a bun
Blake, 36, has yet to make the announcement on her own Instagram account, where she has 45 million followers, however, she is following the account
Many of the mom-of-four's diehard fans seemed ready to snap up the potential products, with one declaring, 'Literally take my money' and another writing, 'Every day I am more proud of you and excited for your new products!!! I love that you never stop innovating.'
One Gossip Girl fan account, xoxoposhipgirl, remarked, 'Ok I'm buying everything' and 'WE NEED TO REPLICATE YOUR INCREDIBLE HAIR.'
Blake is famous for her long blonde locks, and her Gossip Girl character, Serena van der Woodsen, was infamous for her tangled mane.
'The one celebrity makeup brand I'll ever purchase from,' a commenter raved, as almost all A-listers have their own beauty brands now, including Rihanna, Ariana Grande, Selena Gomez, Gwen Stefani, and more.
While Blake, who is married to Ryan Reynolds, has not yet announced what kind of beauty products she might be selling, she already has a request for male beauty products, as one man wrote, 'The fellas want Blake-level hair/beauty too!!!'
On Reddit, fans theorized that the L'Oréal Paris ambassador was starting her own line, and had mixed feelings.
Some didn't like the name and thought she should have simply called it Lively instead because 'it sounds like a knockoff of Bobbi Brown.'
Others wondered why Blake, who also founded the mocktail brand Betty Buzz, was starting a beauty brand when the celebrity market was already oversaturated.
Blake, who is married to action superstar Ryan Reynolds, has not announced what kind of beauty products she's selling yet
On Reddit, fans theorized that the L'Oréal Paris ambassador was starting her own line, and had mixed feelings about yet another celebrity launching their own beauty brand
One person wrote, 'We really don't need another celeb beauty brand. And I say this as someone who's liked Fenty/Rare stuff,' as another summed it by saying, 'enough with the celebrity brands.'
Some commenters brought up the stunning superstar's previous lifestyle blogs, writing facetiously, 'I hope this is just as successful as Preserve was.'
Blake launched Preserve in 2014 and at the time, it was similar to Gwyneth Paltrow's lifestyle blog Goop, although it was not as successful.
Blake shared her favorite things, including a $450 crystal bowl and a $110 apron.
Controversially, Blake also featured a magazine spread called The Allure Of Antebellum about the confederate South, which did not go over well with readers.
'I thought the era of celebrity beauty brands was declining,' one Reddit user mused. 'It seems like she can't help gravitating toward whichever celebrity trend is out there (e.g. her GOOP-like online lifestyle platform that shuttered) but is always one step too late.'
'I am so over celebrity beauty brands,' another mused. 'I do think using her step-dad's original surname is a cute tribute but I'll be real Lively is a far cooler brand name anyway.'
Some thought she simply would be a better fit for a different brand, with one saying, 'Meh, she doesn't stand out in terms of makeup or for her skin, why would anybody buy her stuff? A clothing line would have been much better.'
