It's in the jeans! Sustainability-minded model Irina Shayk smolders in denim campaign for eco-friendly brand amid Kanye West dating rumors
- DL1961 tapped 35-year-old model Irina for new campaign shot of Chris Colls
- Designed using sustainable fabrics that adapt to the wearer's body Irina models the DL Athleisure collection in various poses
Tech-focused and eco-friendly denim brand DL1961 unveiled its Fall/Winter 2021 campaign featuring model and actress, Irina Shayk.
An advocate of sustainability, the rumored girlfriend of Kanye West, was the perfect choice to be the face of the new collection.
With sleek straight hair and barely-there makeup, the 35-year-old mother smolders in the images shot by Chris Colls and styled by Alex White in New York City.
![DL1961 tapped model Irina Shayk for its Fall/Winter 2021 campaign](https://i.dailymail.co.uk/1s/2021/07/20/15/45640099-9804193-image-a-252_1626789964873.jpg)
DL1961 tapped model Irina Shayk for its Fall/Winter 2021 campaign
![The sustainability-minded model Irina Shayk was the perfect choice for the campaign, as she has championed this meaningful movement in the fashion industry](https://i.dailymail.co.uk/1s/2021/07/20/15/45640093-9804193-image-a-253_1626789969570.jpg)
The sustainability-minded model Irina Shayk was the perfect choice for the campaign, as she has championed this meaningful movement in the fashion industry
The FW21 collection marks the launch of DL Athleisure, an assortment of versatile basics constructed from the brand's new lightweight, breathable fabrics made with botanic, water-efficient fibers.
Designed to adapt to the wearer's body, Irina was photographed wearing the latest offerings sitting and standing in a number of different poses that would otherwise me uncomfortable in stiff standard denim.
The collection centers around jogger silhouettes, athletic jackets and thin sweatshirts featuring a worn-in look.
The American-made brand has always been at the forefront of denim innovation and sustainable practices
Upon working with Irina, DL1961’s Chief Creative Officer, Sarah Ahmed notes, 'Irina represents the strong, powerful femininity of the DL woman.
'After a challenging year for fashion, working with her was a breath of fresh air and truly made me fall in love with denim again.'
![The FW21 collection marks the launch of DL Athleisure, an assortment of versatile basics constructed from the brand's new lightweight, breathable fabrics made with botanic, water-efficient fibers](https://i.dailymail.co.uk/1s/2021/07/20/15/45640089-9804193-image-a-256_1626790004246.jpg)
The FW21 collection marks the launch of DL Athleisure, an assortment of versatile basics constructed from the brand's new lightweight, breathable fabrics made with botanic, water-efficient fibers
![Designed to adapt to the wearer's body, Irina was photographed wearing the latest offerings sitting and standing in a number of different positions that would otherwise me uncomfortable to achieve in standard denim.](https://i.dailymail.co.uk/1s/2021/07/20/15/45640091-9804193-Designed_to_adapt_to_the_wearer_s_body_Irina_was_photographed_we-m-259_1626792748686.jpg)
Designed to adapt to the wearer's body, Irina was photographed wearing the latest offerings sitting and standing in a number of different positions that would otherwise me uncomfortable to achieve in standard denim.
![This year, the brand has joined the Ellen MacArthur Foundation on a mission to eliminate waste and promote a completely circular economy.](https://i.dailymail.co.uk/1s/2021/07/20/17/45640087-9804193-This_year_the_brand_has_joined_the_Ellen_MacArthur_Foundation_on-a-1_1626797052556.jpg)
This year, the brand has joined the Ellen MacArthur Foundation on a mission to eliminate waste and promote a completely circular economy.
DL1961 is known for its fit, fabric and function.
The American-made brand has always been at the forefront of denim innovation and sustainable practices.
Utilizing 98% recycled water, clean dyes, renewable fibers, organic cotton and replacing harmful chemicals with laser and ozone technologies, DL1961 remains a leader in sustainability.
This year, they've joined the Ellen MacArthur Foundation on a mission to eliminate waste and promote a completely circular economy.
Items in the collection range from $139-$899.
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