Kmart launches $10 'dupe' of $600 item: 'I'm obsessed'
- Kmart's new $10 fashion dupe is flying off shelves across the country
- READ MORE Target Australia's $90 dupe of a sell-out $700 set
Kmart fans are racing to get their hands on a $10 version of a 'cult' fashion buy that is one of 2024's 'must have' pieces.
The Kmart Sleeveless Rib Embroidery Tank, $10, bears a striking resemblance to luxury Spanish label Loewe's $665 Embroidered Rib Stretch Cotton Tank.
Instagram account Kmartinsider shared the fashion find which comes in white and black, and features a similar iconic 'anagram' pattern to the Loewe tank.
Showing a comparison between Loewe and other designs from Camilla & Marc ($150) and Seed ($39.95), the people behind Kmart insider thought the $10 Kmart tank was the winner: 'I'd choose the Anko anagram over everything else.'
'Kmart's design team are savage and I am so here for it, honestly. Big fan. 10 out of 10,' one woman said.
'The Kmart cut is by far superior,' another chimed in.
Courtney Vincent, an affordable style enthusiast from Perth, called the Kmart new release, the tank 'you need' in a video posted to TikTok.
And a fan of the trendy crew-neck top agreed, saying that owning one colour wasn't enough: 'I got the white, and I definitely want the black, too.'
Kmart has just launched its Sleeveless Rib Embroidery Tank, $10, it comes in a black and white version and is available in sizes 6-20
The Kmart Sleeveless Rib Embroidery Tank, $10, bears a striking resemblance to luxury Spanish label Loewe's Embroidered Rib Stretch Cotton Tank, $665
C&M and Seed also have their own 'dupes' of the cult Loewe tank, but fans agree that Kmart's is the best design and value for money
Aussies were shocked that people were paying $650 more to get their hands on the designer version, when the Kmart tank is near identical and such 'amazing' value
The stylish and versatile piece is made from ribbed, cotton fabric for an 'amazing fit', and is available in sizes 6 through to 20.
Shoppers couldn't believe how much the alternative designer versions retailed for.
One woman was shocked by the idea of spending $655 more on the Loewe tank, when the $10 version was near identical: '$665 for a singlet! Seriously, what a joke.'
'The Kmart lady looks happier...because she didn’t waste most of her paycheck,' another woman quipped.
Cash-strapped Aussies battling with the cost of living crisis are increasingly turning towards bargain retailers such as Kmart and Target to keep up with the latest fashions.
This new season release comes after Kmart's launch of the highly coveted Slingback Kitten Heel for $22.
The stylish heels come in classic black and an elegant burgundy colour.
'$22 heels that look like the real deal, I'll take both colours please,' one woman said.
