A Starbucks fall menu leak reveals three new drinks
Big news for Starbucks fans - especially those who love its special fall drinks. Details of the coffee chain's much anticipated new fall menu have leaked, and there are three new drinks. Plus - as if there was any doubt - there is confirmation that its much-loved Pumpkin Spice Latte is back for the 21st year.
The menu, going viral on social media, suggests the upcoming lineup will feature the beloved pumpkin spice beverages and also several new drinks this year. While it is not an official announcement from Starbucks, past menu leaks have been accurate. And this one comes from Markie Devo, a New York-based food influencer known for his posts on Instagram , Twitter, and TikTok.
Devo says that this year's fall menu will roll out in two parts. The first part, featuring the classic Pumpkin Spice Latte, is reportedly set to launch on August 22.
Also debuting is a brand-new nondairy drink - the Iced Apple Crisp Cream Chai. The second part of the menu is said to release on September 19, introducing two more new drinks - the Iced Pecan Crunch Latte, made with oat milk, and the Salted Pecan Cream Cold Foam.
Starbucks' pumpkin latte turns 21: The seasonal drink that made pumpkin spice a star is turning 21 this August. And unlike the autumn days it celebrates, there seems to be no chill in customer demand.
Starbucks´ Pumpkin Spice Latte goes on sale later this month in the U.S. and Canada, as it does each year when the nights start getting longer and the fall winds gather. It's the coffee giant's most popular seasonal beverage, with hundreds of millions sold since its launch in 2003.
And it has produced a huge - and growing - industry of imitators flecked with cinnamon, nutmeg and clove. In the year ending July 29 2023, US sales of pumpkin-flavored products reached $802.5 million, according to Nielsen. That's up 42 percent from the same period in 2019. There are pumpkin spice Oreos, protein drinks, craft beers, cereals and even Spam.
A search of 'pumpkin spice' on Walmart's website brings up more than 1,000 products. A thousand products that smell or taste like, well, pumpkin pie. For better - and, some might say, for worse - the phenomenon has moved beyond coffee shops and groceries and into the larger world. Great Wolf Lodge is featuring a Pumpkin Spice Suite at five of its resorts this fall, decked out with potpourri, pumpkin throw pillows and bottomless pumpkin spice lattes. It has also spawned a vocal group of detractors - and become an easy target for parodies. Comedian John Oliver once called pumpkin spice lattes 'the coffee that tastes like a candle.'
There's a Facebook group called 'I Hate Pumpkin Spice' and T-shirts with slogans like 'Ain't no pumpkin spice in my mug.' The haters, though, appear to be in the minority. Last year, Starbucks said sales of its pumpkin spice drinks - including newer offerings like Pumpkin Cream Cold Brew - were up 17 percent in the July-September period. And in a 2022 study of 20,000 Twitter and Instagram posts mentioning pumpkin spice, just 8 percent were negative, according to researchers at Montclair State University in New Jersey.
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