Doctor says there has been 150 per cent increase in men seeking cosmetic treatment in bid to look like stars including Liam Payne
- Dr Ed Robinson says men bring in photos of celebs for fillers and Botox
- Joe Jonas opened up on getting injectables in March 2023
- Dr Ed claims the industry needs more male celebrities speaking out on the issue
A leading UK Aesthetics doctor says there has been a huge increase in male cosmetic 'Brotox' injectable treatments in 2024.
Dr Ed Robinson, an NHS doctor and GMC-registered aesthetician, says a quarter of patients asking for aesthetic treatments this year were men – a 150 per cent rise over the previous year.
He claims many men bring in photos of celebrities such as like Liam Payne and ask for fillers and Botox to achieve his look.
Whilst women tend to seek treatment for anti-ageing, men do so more for feature enhancement, Dr Ed claims.
The aesthetics expert said: 'Men make up about 10% of the patient base at an average cosmetics clinic in England. This year, a quarter of the patients I treated were men, and that number is showing no signs of slowing.
![Dr Ed Robinson, an NHS doctor and GMC-registered aesthetician, says a quarter of patients asking for aesthetic treatments this year were men ¿ a 150 per cent rise over the previous year](https://i.dailymail.co.uk/1s/2024/01/07/16/79714225-12935765-image-a-3_1704644720480.jpg)
Dr Ed Robinson, an NHS doctor and GMC-registered aesthetician, says a quarter of patients asking for aesthetic treatments this year were men – a 150 per cent rise over the previous year
![He claims many men bring in photos of celebrities such as like Liam Payne and ask for fillers and Botox to achieve his look](https://i.dailymail.co.uk/1s/2024/01/18/10/79713993-12935765-He_claims_many_men_bring_in_photos_of_celebrities_such_as_like_L-a-2_1705573339856.jpg)
He claims many men bring in photos of celebrities such as like Liam Payne and ask for fillers and Botox to achieve his look
'The taboo around male cosmetic enhancement is gradually breaking. More men are accessing treatments than ever before and are integrating skincare into their routines too.
'I have had many patients bring in photos of celebrities like Liam Payne as inspiration for treatment, asking for fillers and Botox to achieve his look.'
The 33-year-old singer revealed he gets injectables in August of last year, in order to slow down signs of ageing.
Dr Ed claims the industry needs more male celebrities speaking out on the issue.
He said: 'Joe Jonas also publicly spoke about his use of injectables, but we need more transparency to break the stigma.
'Injectable treatments are a great way to put even a little bit of effort into your appearance, and there are so many enhancements that are on offer.'
Dr Ed's treatments include platelet-rich plasma therapy (PRP), anti-wrinkle injections and dermal fillers.
Dr Ed, who runs his own clinic in Cheshire and South Manchester, added: 'Botox and dermal fillers can have a masculinisation effect, such as making your jaw squarer or more defined.
'Hair loss treatments have also greatly increased in popularity. Men can now take genetic saliva tests to see which genes they have that predispose them to hair loss, which is extremely useful in providing bespoke treatments.
'There are topical treatments for hair loss, such as minoxidil and finasteride which can avoid the side effects of tablet medications.
'There are also injectable treatments that work faster and help hair loss. Many clinics offer PRP injectables to boost hair growth.
![Joe Jonas opened up on getting injectables in March 2023, in an attempt to end the stigma around the cosmetic procedures](https://i.dailymail.co.uk/1s/2024/01/18/10/61439595-12935765-Joe_Jonas_opened_up_on_getting_injectables_in_March_2023_in_an_a-a-1_1705573339656.jpg)
Joe Jonas opened up on getting injectables in March 2023, in an attempt to end the stigma around the cosmetic procedures
One of the treatments I offer is an exciting combination of PRP and polynucleotides, which is a new angle as it is a combination of two pre-existing treatments, which has a synergistic effect and creates faster, longer-lasting results.
'Men are more likely to see a licensed professional for cosmetic treatments. People are waking up to the safety profile of aesthetics, and as the industry becomes more regulated, men are starting to see injectable enhancements as more accepted.
'There has been a trend in general of men prioritising skincare and looking after their appearance. Even small enhancements can make a huge difference, providing a confidence boost.
These procedures are only continuing to increase in popularity, and certainly won't be stopping any time soon.'2024 will without doubt be a new record breaker for Brotox.'