EXCLUSIVEPictured: River Island manager seen in vicious fight with another woman in Greece in 'row over a man' as she shows off 'black eye and damaged ego' and admits 'scrapping in Malia streets is not clever'
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A Brit tourist who was seen in a vicious fight with another in an apparent row over a man's attention in a notorious Greek party town has been identified as a River Island sales manager.
Lexi Ryder, 20, is understood to be one of the two women who fought in the middle of Malia, around 20 miles east of the Greek island's capital city, Heraklion.
Video footage taken by bystanders showed Lexi, dressed in a black top and shorts, fighting an as-yet-unnamed other woman, dressed in a white top and grey shorts, punching and kicking each other repeatedly.
Lexi, a sales team leader at River Island according to her Facebook, posted several photos and videos to her social media accounts in the days after her alleged fight, including a since-deleted TikTok showing off her battle scars.
The TikTok, captioned 'Scrapping in Malia streets is not clever', shows the young woman, who studied at Sir John Dean's Sixth Form in Northwich, Cheshire, with several injuries, including a black eye, a swollen and bruised nose.
20-year-old Lexi Ryder (pictured) is understood to be one of the two women who fought in the middle of Malia
Lexi, a sales team leader at River Island according to her Facebook , posted several photos and videos to her social media accounts in the days after her alleged fight
Lexi studied at Sir John Dean's Sixth Form in Northwich, Cheshire
Video footage taken by bystanders showed Lexi, dressed in a black top and shorts, fighting an as-yet-unnamed other woman
She added that she suffered from a 'concussion and damaged ego.'
Footage of the fight showed the woman in white yanking Lexi's hair, pulling it down and punching her with her free hand several times, all while the Northwich native wildly flails her arms.
In a move that shocked passers-by, the woman in white can be seen throwing her opponent to the ground, before walking away.
Later footage showed Lexi's face covered in blood as she sits on the floor trying to recover.
MailOnline has contacted Lexi Ryder for comment.
As the holiday season in Europe ramps up, Brits have come under a harsh limelight over perceptions of their bad behaviour.
The TikTok, captioned 'Scrapping in Malia streets is not clever', shows the young woman with several injuries, including a black eye, a swollen and bruised nose
The two tourists got into the fight in the middle of Malia
As British tourists flock to Greece for their summer holidays, the authorities are using satellites, AI and an app to enforce new rules dictating that umbrellas and deck chairs must be at least four metres from the sea, and root out the 'illegal' use of sunbeds on thousands of the country's beaches.
Angry locals have been taking action as part of the so-called 'beach towel movement' - which began last year and has seen thousands protest against paying extortionate prices to use sun loungers.
Video shows a drone being flown over rows of beds on the Halkidki peninsula - a holiday hotspot renowned for its stunning beaches.
The first drone flights began in May, and have spotted rule breakers on Pefkochori beach who did not have a licence to set up shop so close to the water.
Pensioner Evgenia Rapti, who has a summer home near Pefkochori beach, is one of many outraged by the dramatic growth of Greece's tourism industry.
'The whole beach has been taken over' with tables, chairs and deckchairs, the 64-year-old pensioner said.
'When we bought our house 40 years ago, it was completely different,' she recalled wistfully. 'The beach was empty and it was nice to lie there.'
