'I can't believe it's my hair!': Meet the 22-year-old behind the viral haircare brand beauty buffs swear by for longer and thicker hair
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On a journey to healthier hair? This £14.50 hair oil has got TikTok users in a frenzy, with some even going as far as to call it ‘life-changing’.
Brainchild of founder Lucie Macleod, Hair Syrup was born back in 2019 when Lucie was on a mission to revive her dry, damaged locks. What started as a home remedy has now grown into a million-pound business, with a 22-item product range and thousands of fans on social media.
Suffering from brittle, snapping or wounded hair? This vitamin-filled pre-wash treatment is packed full of nourishing ingredients, including sweet orange oil, macadamia and papaya.
Designed to rehabilitate and add shine to damaged strands, simply smother this treatment on before washing to help strengthen hair and combat breakage.
Think hair oils aren't for oily hair? Think again! Formulated with both lemon and lemongrass oils, this purifying syrup helps to rebalance the scalp, remove excess scalp serum and buff away any impurities.
The perfect fix for dull yet oily hair, this clever treatment breathes new life into strands in need of some TLC, as well as detoxing hair from existing build-up.
Other hair products not cutting it? This deeply luxurious whipped hair butter is sure to do the trick. Crafted for severely dehydrated, straw-like hair, this product contains shea, mango and cocoa butters for instant hydration and nourishment.
Best used alongside a hair syrup as a pre-wash treatment, simply slather on before washing for hair that looks and feels rejuvenated. Be advised that this product may not be suitable for those with very thin or low-porosity hair types.
This multi-use product can be used as a primer, finisher, protector and leave-in hair oil. Great for all hair types, the Honey Dew can be used on either freshly washed hair to lock in moisture, or dry hair to add in moisture in between washes.
Formulated with real honey, coconut extract, soybean and vitamin E, this lightweight oil restores strands from the inside out and also boasts a subtle caramel and honey scent for hair that not only looks great but smells great, too.
Hundreds of satisfied customers have flocked to platforms such as TikTok to share their dramatic before and after transformations, some of which have received views and likes in the millions.
‘Life-changing!’, exclaimed one customer after using the Rapunzel Hair Syrup. ‘The smell is absolutely amazing, for one! But the results, after only using for three to four weeks, have blown me away!
'My hair has never felt in better condition and feels so much more manageable! I didn’t take any before pictures but I’m almost certain its grown already’.
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Another agreed, dubbing the product as ‘magic in a bottle’. ‘I have been using this product for around two years now, and my hair has never been healthier,’ said the customer.
‘I used to bleach my hair a lot and wear extensions, so a lot of my hair was damaged from this. Now my hair is so thick, long and glossy. It has helped my confidence so much and I can’t believe it’s my hair!’.
As well as its cult syrups, the brand also stocks treatment, tools and sets, too.
Now stocked in the likes of Superdrug, ASOS and Urban Outfitters, Hair Syrup is no stranger to humble beginnings.
When in doubt, DIY: After finding a lack of products on the market, Lucie (pictured) decided to try her hand at making products herself
Like many women, founder Lucie suffered from dry, damaged locks. After trying several expensive hair treatments — none of which seemed to work — she stumbled across an article discussing the benefits of pre-wash oils.
After searching for such pre-wash treatments in both salons and high street stores, she realised they weren't readily available, and turned to her kitchen in hopes of creating something that finally helped her hair. And that she did!
After perfecting her formulations, she took a shot and decided to share her haircare secrets online, not then knowing that it would be the start of a highly successful business.
Lucie’s first video went viral overnight, gathering an impressive 500,000 views (and counting!), and went on to become a TikTok sensation, striking a cord with those who were also in the market to find a haircare cure.
Since 2019, Hair Syrup has gained an impressive 320,000 followers on TikTok
People were desperate for Lucie to share her concoctions, with some even going as far to offer prices in the double digits for just 50ml of product.
It was only after a comment from her boyfriend after three months of her videos blowing up, that Lucie had the lightbulb idea to turn her potions into a business. And so, Hair Syrup was born.
Fast forward five years later, and Hair Syrup is a highly successful brand, having gone strength to strength with the use of TikTok and a loyal fanbase of over 320,000 followers. Lucie’s most popular video showcasing her hair repair journey has reached over a million views, helping people worldwide to begin the journey to healthy hair.
Ready to do something about those stubborn locks that just won’t grow? You can shop the entire Hair Syrup range at hairsyrup.co.uk.
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