Spanish soccer giants Atletico Madrid and Real Sociedad are set to 'headline LaLiga's North American tour' this summer with games to be played in Mexico and San Francisco
- Co-promoter Relevant Sports is currently engaged in litigation with US Soccer
- Mexican internationals Andres Guardado and Jesus 'Tecatito' Corona may play
- DailyMail.com provides all the latest international sports news
La Liga giants Atletico Madrid and Real Sociedad are set to headline the league's North American summer tour along with Real Betis and Real Sociedad.
This summer's four match tour will begin when Atletico plays Sociedad on August 2 and Betis takes on Sevilla in Mexico. The latter of the two matches may feature Mexican internationals Andres Guardado of Real Betis and Jesus 'Tecatito' Corona of Sevilla.
It will then culminate three days later in San Francisco when Madrid play Sevilla and Sociedad plays Betis in a double header at Oracle Park, according to ESPN.
This will prove to be La Liga's latest attempt to increase their presence in North America, despite co-organizer of the tour, Relevant Sports, currently being involved in a litigation with US Soccer and FIFA in a bid to hold La Liga games in the United States.
'North America is a key market,' La Liga North America president Boris Gartner told ESPN.
![La Liga has announced a North American tour that will include high-profile matches in Mexico](https://i.dailymail.co.uk/1s/2023/04/13/00/69765449-11966939-La_Liga_has_announced_a_North_American_tour_that_will_include_hi-a-6_1681341152199.jpg)
La Liga has announced a North American tour that will include high-profile matches in Mexico
![Antoine Griezmann of Atletico Madrid](https://i.dailymail.co.uk/1s/2023/04/13/00/69766139-11966939-Antoine_Griezmann_of_Atletico_Madrid-a-8_1681341152239.jpg)
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Continental competition fixtures Atletico Madrid and Sevilla will headline the tour
'The Premier League has been a lot more intentional in their international expansion over the past decade. But if you really look at the demographic in general, this country is probably getting more diverse and multicultural by the day.
'[La Liga] has a cultural connection that no other property really has. The players from the national teams in their home countries, most of them either play in LaLiga or have passed through LaLiga.
'So there is that emotional connection as well. So we feel that we have a lot to do, but that this territory specifically, and North America in general, is a huge growth market where we have really great cultural connection, language connection with, with the growing demographic in the country.'
Gartner also mentioned that he expects each team to have their star players in attendance for the tour, which has often been an issue for European teams during North American tours.
'This is a very clean summer as we're calling it,' Gartner said in reference to the international men's calendar.
'And we are not only expecting that the teams will show up with the stars, but they've seen this as an opportunity for promotion like no other.
'So it's going to be in our best interest to show up with the stars as well.'
![German Pezzella of Real Betis](https://i.dailymail.co.uk/1s/2023/04/13/00/69766261-11966939-German_Pezzella_of_Real_Betis-a-9_1681341152244.jpg)
![Cristian Portugues of Getafe CF](https://i.dailymail.co.uk/1s/2023/04/13/00/69766299-11966939-Cristian_Portugues_of_Getafe_CF-a-10_1681341152245.jpg)
Real Betis and Real Sociedad are also set to take in the 2023 North American tournament
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