Belgian football club OH Leuven release beer-inspired third kit in homage to the birthplace of Stella Artois - with help from fans and developed by AI
- The Belgian Pro League club has recently released a beer-inspired third kit
- They played in the strip for the first time in a 1-0 victory over the weekend
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A Belgian football club has released a beer-inspired third kit with help from their supporters and AI.
OH Leuven released the kit over the weekend and it was used for the first time in their 1-0 Belgian Pro League victory over Mechelen on Sunday, sealed in dramatic fashion in the 91st minute.
The strip has a gold bottom with white top to reflect the head of a beer, with diamond patterns on the lower half of the shirt.
To design the shirt, they received help from their supporters, before it was then developed by AI.
Many of their supporters are said to have indicated that they associated the club with Stella Artois - with the city of Leuven the birthplace of the famous beer.
![Belgian side OH Leuven have released a beer-inspired third strip, due to the city's association with Stella Artois](https://i.dailymail.co.uk/1s/2024/03/18/10/82590349-13209157-image-m-55_1710756322870.jpg)
Belgian side OH Leuven have released a beer-inspired third strip, due to the city's association with Stella Artois
![Leuven is the birthplace of Stella Artois and is still brewed in the city today](https://i.dailymail.co.uk/1s/2024/03/18/10/82590145-13209157-image-a-57_1710756352987.jpg)
Leuven is the birthplace of Stella Artois and is still brewed in the city today
The beer was first brewed in the city back in 1926, and is still brewed in the region to this day and sold in many countries.
Despite the city's association with Stella Artois, the club don't have any sponsorship deal with the company.
Fans had a heavy influence in the design of the shirt, as they were asked a number of questions about what is should look like.
A statement on the club's website said: 'For example, we asked supporters about color, but also type of neck, position of emblem and the slogan in the collar. In addition, many fans indicated that they associated OH Leuven with the beer Stella Artois.
'A unique competition shirt was then designed with this input from our supporters and with the help of AI. A gold shirt with a white collar. A big nod to the most famous and appreciated Leuven heritage Stella Artois.'
The club said the shirt was released for sale on their website on Sunday, though the number that can be sold is limited.
![They wore their new strip for the first time on Sunday during a 1-0 victory over Mechelen](https://i.dailymail.co.uk/1s/2024/03/18/10/82590143-13209157-image-a-58_1710756372231.jpg)
They wore their new strip for the first time on Sunday during a 1-0 victory over Mechelen
OH Leuven aren't the first club to have a beer-inspired strip, as Spanish side CD Lugo released one nearly ten years ago - due to Estrella being a front-of-kit sponsor.
Leuven are 12th in the league, just one place clear of the Belgian Pro League's relegation play-offs.