Lourdes Leon proudly flashes her armpit hair in skimpy matching bra and panties for a new Calvin Klein ad campaign

She is cementing her status as one of the models of the moment.

And, 25-year-old Lourdes Leon is strutting her stuff - armpit hair and all - in new images from a Calvin Klein campaign.

Leon, the daughter of Madonna, shared two black and white snaps from her latest gig on social media with the simple caption: 'NY// LDN'.  

Lourdes embraced being au naturale in the campaign and struck a pose in a pair of Calvin Klein T-shirt material underwear with a matching bralette.

Her long raven locks were parted in the middle and styled sleek and pin straight. She smoldered at the camera with her arms positioned behind her head putting her long armpit hair on display.  

The young model's only accessories were her piercings - a hoop in her nose and a dangling barbell style bellybutton ring. 

A second shot saw the starlet in a pair of ultra short spandex bike shorts and a crewneck CK sweatshirt.

This major ad campaign comes days after Lourdes shared snaps from another big modeling job for Burberry. 

She stunned in nude ensembles alongside Bella Hadid, Jourdan Dunn and Ella Richards. 

Lourdes wrapped up in a brown Burberry coat, teamed with a pair of burgundy leather trousers while showcasing a tweed style of the brand's Lola bag. 

The star, whose nickname is Lola, stunned as she sported a pink lip and swipe of blush, while her hair was also slicked back for the shoot. 

Lourdes said: 'The Lola attitude to me is provocative. While working on the campaign, I felt humbled yet comfortable. Although Ricardo is family, I know Burberry has a legacy and I wanted to do it justice.'

Meanwhile, her mom, recently raised a few eyebrows in a TikTok video leaving fans asking: 'What has she done to herself?' 

Madge is seen in the less than 15 second clip in a sheer top with no bra, chains and braids puckering up and leaning into the camera.

Fans flooded the comments with questions about the 63-year-old's extremely puffy lips and swollen cheek bones which appeared to actually be the work of a video filter.

Set to music, Madonna appears in the selfie-style clip with a face morphing filter that appeared to comically enhance her features and turned her brown eyes a milky slate grey.

One follower commented that her appearance left them 'unsettled' while other questioned 'what has she done to herself?'.

'What is she on? Please get help!' begged another commentor. That sentiment was echoed by a fourth who asked simply: 'Is she okay, though?'

One who regularly embraces social media, Madonna has frequently posted strange and revealing - sometimes risque - content.

The negative comments don't seem to bother the icon either. She was back on TikTok Monday morning using a glowing new filter for a video set to her new remix Frozen (feat. 070 Shake).