Kylie Minogue lays down roots in Melbourne as she launches her own Yarra Valley based wine label just months after her big move back to the Australian city
Kylie Minogue moved back home to Melbourne earlier this year and has already set her sights on the Victorian wine market.
The pop princess, 54, released a new pinot noir and chardonnay through her label Wines by Kylie Minogue in collaboration with De Bortoli Wines in Yarra Valley.
She celebrated the launch on Monday, telling The Herald Sun how excited she was to be expanding her alcohol brand with her first ever Victorian releases.
Kylie Minogue, 54, (pictured) moved back home to Melbourne earlier this year and has already set her sights on the Victorian wine market
'Once we had launched the rosé, which was a success, the next conversation was we needed an Australian wine,' she said.
'I need to be travelling the world with some Australian representation.'
The Can't Get You Out of My Head hitmaker went on to say she would always 'love' an excuse to travel to Yarra Valley.
The pop princess released a new pinot noir and chardonnay through her label Wines by Kylie Minogue in collaboration with De Bortoli Wines in Yarra Valley
'I'm an hour or so from where I grew up. I love that [this wine is] in Victoria. I'm really proud of that,' Minogue added.
The chardonnay and pinot noir will be produced by De Bortoli Yarra Valley winemaker Steve Webber and Leanne De Bortoli next year.
Minogue launched her wine brand in 2020 with a rosé before it grew to a collection of drops, including a prosecco rosé and zero alcohol number.
She celebrated the launch on Monday, telling the Herald Sun how excited she was to be expanding her alcohol brand with her first ever Victorian releases
She recently took on the American wine market with her award-winning range, hosting an online wine tasting.
The webinar was held via Zoom and launched on September 22, at 4pm, American Pacific Eastern Standard time.
Minogue launched her wines in the lucrative American market in June, with a performance at New York City's famous Café Carlyle.
The Can't Get You Out of My Head hitmaker went on to say she would always 'love' an excuse to travel to Yarra Valley
The pop diva said bringing her wine to the U.S. market was a 'pinch-me' moment.
'What a night! A true "pinch-me moment" performing at the iconic Café Carlyle in New York City,' she wrote on social media.
'Thank you to the team and bar staff at Rosewood for such a special launch for Kylie Minogue wines here in the U.S.'
The chardonnay and pinot noir will be produced by De Bortoli Yarra Valley winemaker Steve Webber (left) and Leanne De Bortoli (right) next year
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