Bonds underwear takes brutal swipe at Taylor Swift over ticket sales to her Australian Eras Tour

• READ MORE: Aussie Taylor Swift fan pays ultimate tribute to singer

Taylor Swift is soon coming to Australia for her Eras Tour. 

But for many fans getting tickets has been a nightmare, and that thought hasn't been lost on the Bonds underwear brand. 

The famous Australian label took a cheeky swipe at the American popstar when announcing a sale on their own site. 

'Unlike the Eras Tour ticketing system, we won't make you queue on our website for our sale. Go on in! Cyber Monday ends tonight!' the comment read. 

It comes after resale tickets to her upcoming Australian Eras Tour officially became available on Friday. 

Swifties had the chance to buy tickets already purchased by others who no longer need them through the official Ticketek Marketplace Lounge.

However, fans should prepared for long wait times as hundreds of thousands of Aussies flock to the site.

Upon visiting the Marketplace Lounge, fans are greeted with the message: 'Ticket availability is therefore subject to fans listing their tickets for resale.

'Ticketek's Fan to Fan Marketplace is up and running. You will be taken through to the Marketplace site shortly.'

The resale site opened at 10am and will operate until Friday December 15.

There is no clear prediction on the number of tickets that will be sold on the platform as it is limited to those who have already purchased and no longer require their ticket. 

Due to strict scalping laws, fans won't have to pay significantly more than the original cost of a ticket, as they can't be sold for more than ten percent of their initial purchase price.

When they were released for sale earlier this month, ticket prices ranged between $79.90 for the least expensive seats to $379.00 for prime A Reserve spots.

On the resale platform, the highest regular ticket price will be $416.90.

For those looking at a VIP package, prices range from a minimum of $385.90 to a hefty $1374.90 for a single pass.

Fans who manage to purchase a resold ticket will undergo a reissuance process, receiving new barcodes and personalised details which renders the original ticket void.

Ticket delivery will occur in two ways -  uploaded to Marketplace accounts or sent via email.

The Love Story hitmaker, 33, will perform three shows in Melbourne on February 16, 17 and 18 and four in Sydney, on February 23, 24, 25 and 26.