Ariana Grande exudes elegance in billowing pink gown and sky-high heels as she debuts campaign for her new LOVENOTES fragrance line
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Ariana Grande is spreading love across the world in the form of her latest business venture.
The Grammy Award winner, 31, announced her new international fragrance line LOVENOTES on Thursday with a romantic pink-clad photo shoot she shared on Instagram.
'Introducing LOVENOTES: a multi-fragrance collection of unique scents,' she started in the caption.
'For the first time ever, we have created a handful of exclusive and magical scents for different parts of the world to enjoy,' added Grande.
'I am very excited about this opportunity to deliver these little letters of love to my fans all over the world, via scent. Thank you for supporting my fragrances for all of these years (this is officially our tenth!!!!!)'
![Ariana Grande announced her new international fragrance line LOVENOTES on Thursday with a romantic pink-clad photo shoot she shared on Instagram](https://i.dailymail.co.uk/1s/2024/08/09/05/88338089-13726083-image-a-204_1723176148947.jpg)
Ariana Grande announced her new international fragrance line LOVENOTES on Thursday with a romantic pink-clad photo shoot she shared on Instagram
!['Introducing LOVENOTES: a multi-fragrance collection of unique scents,' she started in the caption](https://i.dailymail.co.uk/1s/2024/08/09/04/88335327-13726083-Ariana_Grande_announced_her_new_international_fragrance_line_LOV-a-122_1723172887586.jpg)
'Introducing LOVENOTES: a multi-fragrance collection of unique scents,' she started in the caption
She continued, 'I can't wait for you to smell these, and I hope you love them all as much as I do. Coming to you…'
Grande then teased the fragrances, which include: Vanilla Suede, dropping Aug. 14 in the UK; Angels Kiss, available Aug. 19 in Europe; Pink Woods, Aug. 15 online and Aug. 27 in stores in North America; and Pressed Petals, coming soon in Australia.
The announcement featured Grande in a billowy pink backless gown with a long train and a high hem that showed off her legs in matching heels.
She was surrounded by floating love letters, featuring red heart seals.
Grande also posed with a giant version of the letters, featuring an 'A' on the heart seal.
The Wicked star wore a white lace dress with matching knee-high stockings, holding the letter up in front of her outfit.
Her latest announcement comes amid a busy time for Grande, who celebrated her 31st birthday in June.
Grande is currently preparing for the Nov. 22 premiere of Wicked: Part One, with the latest trailer dropping this week.
Last month, she and co-star Cynthia Erivo even attended the Olympic opening ceremony together.
!['For the first time ever, we have created a handful of exclusive and magical scents for different parts of the world to enjoy,' continued Grande](https://i.dailymail.co.uk/1s/2024/08/09/04/88335329-13726083-_For_the_first_time_ever_we_have_created_a_handful_of_exclusive_-a-125_1723172887831.jpg)
'For the first time ever, we have created a handful of exclusive and magical scents for different parts of the world to enjoy,' continued Grande
![The Wicked star wore a white lace dress with matching knee-high stockings, holding a giant love letter up in front of her outfit](https://i.dailymail.co.uk/1s/2024/08/09/04/88335325-13726083-The_Wicked_star_wore_a_white_lace_dress_with_matching_knee_high_-a-124_1723172887767.jpg)
The Wicked star wore a white lace dress with matching knee-high stockings, holding a giant love letter up in front of her outfit
![The fragrances include: Vanilla Suede, dropping Aug. 14 in the UK; Angels Kiss, available Aug. 19 in Europe; Pink Woods, Aug. 15 online and Aug. 27 in stores in North America; and Pressed Petals, coming soon in Australia](https://i.dailymail.co.uk/1s/2024/08/09/04/88335331-13726083-Grande_teased_the_fragrances_which_include_Vanilla_Suede_droppin-a-123_1723172887766.jpg)
The fragrances include: Vanilla Suede, dropping Aug. 14 in the UK; Angels Kiss, available Aug. 19 in Europe; Pink Woods, Aug. 15 online and Aug. 27 in stores in North America; and Pressed Petals, coming soon in Australia
![Grande is currently preparing for the Nov. 22 premiere of Wicked: Part One, with the latest trailer dropping this week](https://i.dailymail.co.uk/1s/2024/08/09/04/88336169-13726083-Grande_is_currently_preparing_for_the_Nov_22_premiere_of_Wicked_-a-126_1723172887891.jpg)
Grande is currently preparing for the Nov. 22 premiere of Wicked: Part One, with the latest trailer dropping this week
![Last month, she and co-star Cynthia Erivo even attended the Olympic opening ceremony together](https://i.dailymail.co.uk/1s/2024/08/09/04/88336173-13726083-Last_month_she_and_co_star_Cynthia_Erivo_even_attended_the_Olymp-a-127_1723172887929.jpg)
Last month, she and co-star Cynthia Erivo even attended the Olympic opening ceremony together
The Nickelodeon alum also released her seventh studio album Eternal Sunshine back in March, debuting atop the Billboard 200.
Meanwhile, Grande teased last month that she's working on a 'mini' tour. 'I still want it too,' she said last month. 'It would be a really lovely idea to be able to trickle some shows in between the two Wicked films...
'It would be a mini little sampling of shows, I think,' added Grande. 'It's something that my team and I are working on coming up with options for.'