Richard Madden channels James Dean and flashes his abs while shooting a sizzling new Calvin Klein ad campaign in London
Richard Madden channelled the late American actor James Dean as he shot a sizzling new ad campaign for Calvin Klein in London this month.
The Bodyguard actor, 33, echoed the look of the cultural icon as he sported a tight white T-shirt and double denim as he got stuck into filming the new advert for the iconic fashion and fragrance brand.
The TV star put on a steamy display as he flashed his abs while shooting action-packed scenes set in London's Southbank this month.
![Similar: Richard Madden channelled the late American actor James Dean as he shot a sizzling new ad campaign for Calvin Klein in London this month](https://i.dailymail.co.uk/1s/2019/10/19/12/19917230-7590855-image-a-125_1571485007112.jpg)
![Lookalike: The Bodyguard actor, 33, echoed the look of the cultural icon [pictured on the set of Rebel Without a Cause] as he sported a tight white T-shirt and double denim as he got stuck into filming](https://i.dailymail.co.uk/1s/2019/10/19/12/19920650-7590855-image-m-124_1571484996820.jpg)
Similar: Richard Madden channelled the late American actor James Dean as he shot a sizzling new ad campaign for Calvin Klein in London this month
The star teamed his stylish double denim ensemble with a pair of dark brown boots.
And the actor was sure to give any watching fans a thrill as he lifted up his top to reveal his slender torso, while an assistant fitted his harness.
During the shoot, Richard pulled off several acrobatic moves for the ad, which is said to be inspired by Colin Firth's Mr Darcy in the BBC’s Pride And Prejudice in 1995, where he emerged wet from a lake.
It was first revealed last month by The Mail on Sunday that he was fronting Calvin Klein's new male fragrance with a shoot inspired by the famous scene.
![Sizzling: Richard got stuck into filming the new advert for the iconic fashion and fragrance brand as he was pictured on set in London's Southbank](https://i.dailymail.co.uk/1s/2019/10/19/10/19916156-7590855-Sizzling_Richard_Madden_got_stuck_into_filming_the_new_advert_fo-m-53_1571477658773.jpg)
Sizzling: Richard got stuck into filming the new advert for the iconic fashion and fragrance brand as he was pictured on set in London's Southbank
![Chill: Richard had a look of the Rebel Without a Cause actor about him as he shot the fashion campaign](https://i.dailymail.co.uk/1s/2019/10/19/12/19917004-7590855-Chill_Richard_had_a_look_of_the_Rebel_Without_a_Cause_actor_abou-a-132_1571485403314.jpg)
![Gone too soon: Actor James Dean died in 1955 aged 24, following a car crash](https://i.dailymail.co.uk/1s/2019/10/19/12/19920586-7590855-Gone_too_soon_Actor_James_Dean_died_in_1955_aged_24_following_a_-m-131_1571485396815.jpg)
Chill: Richard had a look of the Rebel Without a Cause actor about him as he shot the fashion campaign
![Reflection: The Bodyguard actor, 33, put on a sizzling display as he flashed his impeccable abs and toned physique during filming](https://i.dailymail.co.uk/1s/2019/10/19/10/19916158-7590855-Reflection_The_Bodyguard_actor_33_put_on_a_sizzling_display_as_h-m-54_1571477666725.jpg)
Reflection: The Bodyguard actor, 33, put on a sizzling display as he flashed his impeccable abs and toned physique during filming
![Wow: The star rocked a double denim ensemble for the shoot, teaming it with a tight white T-shirt and brown boots](https://i.dailymail.co.uk/1s/2019/10/19/11/19916836-7590855-Wow_The_star_rocked_a_double_denim_ensemble_for_the_shoot_teamin-a-103_1571482343832.jpg)
![All white: Richard displayed his muscly arms in the form-fitting T-shirt](https://i.dailymail.co.uk/1s/2019/10/19/10/19916842-7590855-image-a-41_1571477081044.jpg)
Wow: The star rocked a double denim ensemble for the shoot, teaming it with a tight white T-shirt and brown boots
![Job to do: The Scottish actor got stuck into shooting the ad campaign for Calvin Klein](https://i.dailymail.co.uk/1s/2019/10/19/10/19916846-7590855-image-a-42_1571477083814.jpg)
Job to do: The Scottish actor got stuck into shooting the ad campaign for Calvin Klein
![Best foot forward: During the shoot, Richard pulled off several acrobatic moves for the ad, which is said to be inspired by Colin Firth's Mr Darcy in the BBC¿s Pride And Prejudice in 1995,](https://i.dailymail.co.uk/1s/2019/10/19/10/19916886-7590855-image-a-45_1571477230315.jpg)
Best foot forward: During the shoot, Richard pulled off several acrobatic moves for the ad, which is said to be inspired by Colin Firth's Mr Darcy in the BBC’s Pride And Prejudice in 1995,
![Way back when: The ad is said to echo the moment Colin emerged dripping wet from the water as Mr Darcy in the BBC¿s adaptation of Pride And Prejudice in 1995](https://i.dailymail.co.uk/1s/2019/10/19/10/19438192-7590855-Way_back_when_The_ad_is_said_to_echo_the_moment_Colin_emerged_dr-a-91_1571479088009.jpg)
Way back when: The ad is said to echo the moment Colin emerged dripping wet from the water as Mr Darcy in the BBC’s adaptation of Pride And Prejudice in 1995
Richard, who won the hearts of fans with his depiction of brooding protection officer David Budd in the BBC thriller Bodyguard, has been tipped to play the new James Bond.
And the Scottish heartthrob certainly looked made for the role as he put on a dishy display while showcasing his muscular physique in his form-fitting top.
Richard was surrounded by a plethora of production cast as they worked together to produce the campaign.
![Turning up the heat: And the actor was sure to give any watching fans a thrill as he lifted up his top to reveal his slender torso, while an assistant fitted his harness](https://i.dailymail.co.uk/1s/2019/10/19/10/19916880-7590855-image-a-43_1571477214197.jpg)
Turning up the heat: And the actor was sure to give any watching fans a thrill as he lifted up his top to reveal his slender torso, while an assistant fitted his harness
![Team work: Richard was surrounded by a plethora of production cast as they worked together to produce the campaign](https://i.dailymail.co.uk/1s/2019/10/19/10/19916882-7590855-image-a-44_1571477217103.jpg)
Team work: Richard was surrounded by a plethora of production cast as they worked together to produce the campaign
![Hunk: Richard displayed his incredible physique while adjusting his top on set](https://i.dailymail.co.uk/1s/2019/10/19/10/19916908-7590855-image-m-49_1571477361849.jpg)
![Inspection: The star fiddled with the sleeve of his T-shirt](https://i.dailymail.co.uk/1s/2019/10/19/10/19916906-7590855-image-a-50_1571477367266.jpg)
Hunk: Richard displayed his incredible physique while adjusting his top on set
![New role? Richard, who won the hearts of fans with his depiction of brooding protection officer David Budd in the BBC thriller Bodyguard, has been tipped to play the new James Bond](https://i.dailymail.co.uk/1s/2019/10/19/10/19916910-7590855-image-a-51_1571477371128.jpg)
New role? Richard, who won the hearts of fans with his depiction of brooding protection officer David Budd in the BBC thriller Bodyguard, has been tipped to play the new James Bond
![Perfect: And the Scottish heartthrob certainly looked made for the role as he put on a dishy display while showcasing his muscular physique in his form-fitting top](https://i.dailymail.co.uk/1s/2019/10/19/10/19916912-7590855-image-a-52_1571477373499.jpg)
Perfect: And the Scottish heartthrob certainly looked made for the role as he put on a dishy display while showcasing his muscular physique in his form-fitting top
In between takes, the hunk busied himself on his phone before taking a puff on his vape.
A showbiz insider told The Mail on Sunday that Madden is the ‘perfect’ symbol to become the face of the campaign. The source said: ‘Richard is doing a three-day shoot for Calvin Klein which will culminate in him being photographed in a lake.
‘It’s a sexy shoot which will definitely keep Richard’s female fans happy. It’s all very hush-hush at the moment but he’s the face of a major campaign and he’s perfect...
![Break time: Richard chatted with an assistant as he puffed on a vape](https://i.dailymail.co.uk/1s/2019/10/19/10/19917008-7590855-image-a-59_1571477819992.jpg)
Break time: Richard chatted with an assistant as he puffed on a vape
![Seeing double: The Game of Thrones hunk performed some impressive stunts with a body double](https://i.dailymail.co.uk/1s/2019/10/19/10/19917012-7590855-image-m-60_1571477889988.jpg)
![Two's company: The star gripped hands with a body double](https://i.dailymail.co.uk/1s/2019/10/19/10/19917006-7590855-image-m-62_1571477900938.jpg)
Seeing double: The Game of Thrones hunk performed some impressive stunts with a body double
![On set: Richard reached for a mobile phone as he took a break between filming](https://i.dailymail.co.uk/1s/2019/10/19/11/19917010-7590855-On_set_Richard_reached_for_a_mobile_phone_as_he_took_a_break_bet-a-105_1571482343913.jpg)
On set: Richard reached for a mobile phone as he took a break between filming
![Distracted: The star busied himself on his phone as he chatted to the crew](https://i.dailymail.co.uk/1s/2019/10/19/11/19917002-7590855-Distracted_The_star_busied_himself_on_his_phone_as_he_chatted_to-a-111_1571482344078.jpg)
Distracted: The star busied himself on his phone as he chatted to the crew
![Brooding: The hunk put on a sizzling display as he pulled off some model poses](https://i.dailymail.co.uk/1s/2019/10/19/10/19916998-7590855-image-a-65_1571478055034.jpg)
Brooding: The hunk put on a sizzling display as he pulled off some model poses
‘This advert will launch him as one of the global faces of Calvin Klein and will raise his profile even higher.’
While Madden’s salary is not known, becoming a brand star for such a major firm could be worth millions.
He has seen his value soar since Bodyguard – the UK’s most-watched television drama since records began – made him a star and earned him accolades including a Golden Globe award for Best Actor.
![Helping hand: An assistant held tight as he made his way down the ladder](https://i.dailymail.co.uk/1s/2019/10/19/11/19917000-7590855-Helping_hand_An_assistant_held_tight_as_he_made_his_way_down_the-a-113_1571482345283.jpg)
Helping hand: An assistant held tight as he made his way down the ladder
![On location: The Calvin Klein shoot took place near London's Southbank](https://i.dailymail.co.uk/1s/2019/10/19/10/19916996-7590855-image-a-67_1571478090471.jpg)
On location: The Calvin Klein shoot took place near London's Southbank
![On fine form: The movie hunk pulled off some impressive poses for the shoot](https://i.dailymail.co.uk/1s/2019/10/19/12/19917238-7590855-On_fine_form_The_movie_hunk_pulled_off_some_impressive_poses_for-m-115_1571484926177.jpg)
On fine form: The movie hunk pulled off some impressive poses for the shoot
![Touch up: Richard had a make-up artist add some finishing touches to his look](https://i.dailymail.co.uk/1s/2019/10/19/10/19917234-7590855-image-a-72_1571478346019.jpg)
Touch up: Richard had a make-up artist add some finishing touches to his look
![Take a look: The star observed himself in a mirror held up by a member of the crew](https://i.dailymail.co.uk/1s/2019/10/19/12/19917228-7590855-Take_a_look_The_star_observed_himself_in_a_mirror_held_up_by_a_m-a-119_1571484953758.jpg)
![Mirror mirror: Richard checked out his reflection in the mirror](https://i.dailymail.co.uk/1s/2019/10/19/12/19917200-7590855-Mirror_mirror_Richard_checked_out_his_reflection_in_the_mirror-m-118_1571484950508.jpg)
Mirror mirror: Richard checked out his reflection in the mirror
![Strut: The star made his way down a flight of stairs at the Southback](https://i.dailymail.co.uk/1s/2019/10/19/10/19917212-7590855-image-a-75_1571478431398.jpg)
Strut: The star made his way down a flight of stairs at the Southback
Time magazine named him one of the 100 most influential people in the world this year. The actor, who also starred as Robb Stark in Game Of Thrones, is currently filming the Marvel epic The Eternals at Pinewood Studios alongside Angelina Jolie.
He will next be seen in director Sam Mendes’ First World War drama 1917 which is set for release in December.
![Good fit: A showbiz insider told The Mail on Sunday that Madden is the ¿perfect¿ symbol to become the face of the campaign](https://i.dailymail.co.uk/1s/2019/10/19/11/19917204-7590855-Good_fit_A_showbiz_insider_told_The_Mail_on_Sunday_that_Madden_i-a-106_1571482343922.jpg)
Good fit: A showbiz insider told The Mail on Sunday that Madden is the ‘perfect’ symbol to become the face of the campaign
![Underway: The source said: ¿Richard is doing a three-day shoot for Calvin Klein which will culminate in him being photographed in a lake](https://i.dailymail.co.uk/1s/2019/10/19/11/19917194-7590855-Underway_The_source_said_Richard_is_doing_a_three_day_shoot_for_-a-107_1571482343976.jpg)
![Underway: The source said: ¿Richard is doing a three-day shoot for Calvin Klein which will culminate in him being photographed in a lake](https://i.dailymail.co.uk/1s/2019/10/19/10/19917206-7590855-image-m-82_1571478511976.jpg)
Underway: The source said: ‘Richard is doing a three-day shoot for Calvin Klein which will culminate in him being photographed in a lake
![Steamy: ¿It¿s a sexy shoot which will definitely keep Richard¿s female fans happy. It¿s all very hush-hush at the moment but he¿s the face of a major campaign and he¿s perfect...'](https://i.dailymail.co.uk/1s/2019/10/19/11/19917222-7590855-Steamy_It_s_a_sexy_shoot_which_will_definitely_keep_Richard_s_fe-a-108_1571482344010.jpg)
Steamy: ‘It’s a sexy shoot which will definitely keep Richard’s female fans happy. It’s all very hush-hush at the moment but he’s the face of a major campaign and he’s perfect...'
![Fame: ¿This advert will launch him as one of the global faces of Calvin Klein and will raise his profile even higher'](https://i.dailymail.co.uk/1s/2019/10/19/11/19917202-7590855-Fame_This_advert_will_launch_him_as_one_of_the_global_faces_of_C-a-109_1571482344028.jpg)
![Fame: ¿This advert will launch him as one of the global faces of Calvin Klein and will raise his profile even higher'](https://i.dailymail.co.uk/1s/2019/10/19/11/19917224-7590855-Fame_This_advert_will_launch_him_as_one_of_the_global_faces_of_C-a-110_1571482344030.jpg)
Fame: ‘This advert will launch him as one of the global faces of Calvin Klein and will raise his profile even higher'
![Big time: While Madden¿s salary is not known, becoming a brand star for such a major firm could be worth millions](https://i.dailymail.co.uk/1s/2019/10/19/10/19917198-7590855-image-a-88_1571478537614.jpg)
Big time: While Madden’s salary is not known, becoming a brand star for such a major firm could be worth millions
![Star power: He has seen his value soar since Bodyguard ¿ the UK¿s most-watched television drama since records began](https://i.dailymail.co.uk/1s/2019/10/19/10/19917214-7590855-image-a-89_1571478539958.jpg)
Star power: He has seen his value soar since Bodyguard – the UK’s most-watched television drama since records began
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