Jennifer Lopez signs a SECOND deal with Guess to smolder in their spring campaign: 'The vibe was... Madonna from the 80s, mixed with Sophia Loren'
Jennifer Lopez is doing a repeat performance.
After becoming the face of Guess in 2018, the 50-year-old Hustlers star is back for more as she has just been announced as the spokesperson for the brand's Spring 2020 campaign.
'Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,' said the Golden Globe nominee. 'The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sophia Loren.'
![New Jen: Jennifer Lopez is doing a repeat performance. After becoming the face of Guess in 2018, the 50-year-old Hustlers star is back for more as she has just been announced as the spokesperson for the brand's Spring 2020 campaign](https://i.dailymail.co.uk/1s/2020/01/14/17/23389826-7886639-New_Jen_Jennifer_Lopez_is_doing_a_repeat_performance_After_becom-a-1_1579022418150.jpg)
New Jen: Jennifer Lopez is doing a repeat performance. After becoming the face of Guess in 2018, the 50-year-old Hustlers star is back for more as she has just been announced as the spokesperson for the brand's Spring 2020 campaign
![Inspiration: 'Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,' said the Golden Globe nominee](https://i.dailymail.co.uk/1s/2020/01/14/17/23389822-7886639-Inspiration_Whenever_I_do_a_collaboration_I_always_think_of_a_ch-a-3_1579022418152.jpg)
Inspiration: 'Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,' said the Golden Globe nominee
'It’s so much fun to get into the character and to make that happen,' added the mother-of-two.
'The clothes and setting of the shoot really worked well together to make this campaign come to life.'
Lopez is the face of GUESS and Marciano worldwide in the Spring 2020 advertising campaign.
The campaign was art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc.
![Retro: 'The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sophia Loren,' added the fiancee of Alex Rodriguez](https://i.dailymail.co.uk/1s/2020/01/14/17/23389820-7886639-Retro_The_vibe_this_time_was_a_mix_between_an_Italian_film_star_-a-2_1579022418151.jpg)
Retro: 'The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sophia Loren,' added the fiancee of Alex Rodriguez
![Fun times: 'It’s so much fun to get into the character and to make that happen,' added the mother-of-two. 'The clothes and setting of the shoot really worked well together to make this campaign come to life'](https://i.dailymail.co.uk/1s/2020/01/14/16/23389824-7886639-image-a-35_1579019435370.jpg)
Fun times: 'It’s so much fun to get into the character and to make that happen,' added the mother-of-two. 'The clothes and setting of the shoot really worked well together to make this campaign come to life'
'I am thrilled to welcome Jennifer back for a second campaign with GUESS and Marciano,' said Paul.
'Jennifer continues to push boundaries in the music, fashion and film industries and represents everything a GUESS Girl is – confident, sensual and adventurous.
'This campaign shines a spotlight on Jennifer’s natural beauty and showcases exactly why she is celebrated as a true icon.'
![Role model 1: Jennifer mentioned Madonna, seen with Warren Beatty in Dick Tracy in 1990, as an influence](https://i.dailymail.co.uk/1s/2020/01/14/17/23392050-7886639-Role_model_1_Jennifer_mentioned_Madonna_seen_with_Warren_Beatty_-a-5_1579022418377.jpg)
![Role model 2: Sophia Loren, seen in 1964, helped shape the spring campaign](https://i.dailymail.co.uk/1s/2020/01/14/17/23392228-7886639-Role_model_2_Sophia_Loren_seen_in_1964_helped_shape_the_spring_c-a-6_1579022418478.jpg)
These women helped her get into character: Jennifer mentioned Madonna, seen left with Warren Beatty in Dick Tracy in 1990, and Sophia Loren, seen right in 1964, as the ladies who helped shape the spring campaign
The campaign was shot by photographer Tatiana Gerusova in Santa Monica, California.
The series of both saturated and black and white imagery embody a classic Hollywood lifestyle, according to Guess.
Lopez was shot against California’s serene palm trees and beaches in the background.
Her 2018 campaign saw her in a white blouse with check shorts and white pumps. She also modeled spring dresses.
Other famous Guess models include Claudia Schiffer, Anna Nicole Smith, Paris Hilton and Drew Barrymore.
Next J-Lo will be seen performing during the Super Bowl halftime show with Shakira.
![The first look: Here is Jenny From The Block in her first campaign shared in 2018](https://i.dailymail.co.uk/1s/2020/01/14/17/23391806-7886639-The_first_look_Here_is_Jenny_From_The_Block_in_her_first_campaig-a-4_1579022418241.jpg)
The first look: Here is Jenny From The Block in her first campaign shared in 2018
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