Morrisons have launched a brand new product to celebrate their 125th birthday by 'churning back' in style.
That's right, the much-love supermarket is getting on a bit. So they've devised a plan to mark the anniversary by loading the shelves with a special food to let their customers get involved too.
In a nod to the origins of Morrisons, the brand have released limited-edition 'heritage' butter.
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But, what relevance does the dairy product have with the brand that's now 125-years-old? Well, rewind to when founder William Morrison started as a humble market seller flogging eggs and butter in Bradford.
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For the celebration, Morrisons shoppers can pick up the Morrisons British Salted Butter for just £1.99 or two for £3.50.
Though, you'll want to be quick to secure part of the supermarket's history as the special butter will only be on the shelves for four weeks or until stocks last.
They're not only celebrating their birthday, Morrisons also want to show their long-standing support for British food makers with the butter's gold wrapper packaging that features a Union Jack.
Gail Paddy, Own Brand Director at Morrisons, said: “It’s a huge year for us and we want our customers to join in our 125th anniversary celebrations.
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"The special heritage butter reflects our commitment to quality food making and tradition, bringing a touch of nostalgia to our shelves. We hope our customers enjoy this unique piece of history as much as we enjoyed creating it."
Fear not, the 125th birthday celebrations do not end there for Morrisons.
Throughout the month, customers can expect offers and activities across the UK - including where More Card members can participate in the biggest ever ‘Basket Bonus'.
Morrisons is also launching a £1m charitable fund to enhance community spaces across the UK.
To find out more about Morrisons 125th anniversary, you can access more information here