According to a top surgeon, women are no longer striving to emulate Kim Kardashian's look.
Dr. Ducu Botoaca, an Aesthetic & Hair Transplant Surgeon with nine years of experience in the aesthetic industry, is the founder of Dr. Ducu Clinics in London. His medical journey spans over 15 years and is deeply rooted in a family lineage of doctors and surgeons.
Having grown up surrounded by healthcare professionals, he developed a passion for healing and aesthetics. However, he recently disclosed the industry is undergoing a transformation.
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He stated that beauty perceptions in today's world are "constantly evolving", influenced by various factors such as celebrities, social media trends and cultural shifts. But he noted people are now veering away from the Kardashian look, preferring a more natural appearance instead.
Dr. Ducu said: "In recent years, we've witnessed a notable transition from the pursuit of extreme curves, often associated with the 'Kim Kardashian' body trend, to a more natural aesthetic known as the 'clean girl aesthetic'.
"Social media platforms play a significant role in shaping these beauty ideals, as influencers and celebrities showcase their preferred looks to millions of followers. As trends come and go, the beauty industry adapts accordingly, offering treatments and products to cater to changing preferences."
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He continued: "The current shift towards a more natural aesthetic reflects a broader cultural movement towards authenticity and self-expression. Instead of aspiring to unrealistic standards, many individuals are embracing their unique features and opting for treatments that enhance their natural beauty rather than drastically altering it."
Even though he can't predict the future of beauty trends, Dr. Ducu noted there's definitely been a move from surgical to non-surgical procedures in the beauty game. He reckons it's down to technology advancements, evolving ideals of beauty and a keener eye on safety with minimally invasive options leading the charge.
Non-surgical beauty treatments are seen as less evasive, and they come with a smaller chance of a health scare.
Plus, these new techniques are a bit less scary for those who are jittery about serious surgery. One of the biggest pros is that if you dont fancy the changes, more often than not, you can usually change them.
For anyone fretting over permanent nips and tucks, this is a winner. Many non-surgical options let you tweak the effects, giving you the chance to change your mind as your tastes change.
According to the expert, this hands a bit of power back to the patients, as they feel more at ease knowing they're not tied down to their choices forever.
Dr. Ducu shared: "As the demand for aesthetic treatments continues to grow, it's likely that non-surgical approaches will remain at the forefront due to their safety, efficacy and versatility. However, it's essential for individuals to consult with qualified professionals to determine the most suitable treatment options based on their unique needs and goals.
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"As a doctor in the aesthetic field, I do have concerns about the motivations behind individuals seeking to change their appearance. While the increasing interest in aesthetic treatments reflects societal trends and personal preferences, it's crucial to ensure that patients are making informed decisions that align with their genuine desires and well-being.
"I advocate for a cautious and measured approach to aesthetic enhancements. Rather than pursuing extreme changes, I often recommend smaller, more subtle adjustments that complement and enhance a person's natural features.
"This approach not only yields more natural-looking results but also reduces the risk of dissatisfaction or regret down the line. Furthermore, as part of our standard practice, we conduct thorough mental health assessments to evaluate patients' emotional well-being and motivations for seeking treatment.
"We strive to ensure that their decisions are not influenced by external pressures or unrealistic expectations perpetuated by social media or societal norms. By prioritising the psychological and emotional aspects of patient care, we can better safeguard against potential risks and support individuals in achieving their aesthetic goals in a healthy and balanced manner."
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