Once high-flying Boeing is now a corporate criminal
Its woes illustrate the excesses of a lean-and-mean era in corporate America
At the turn of the century Boeing launched an advertising blitz to show what a marvel of American manufacturing it was. Called “Forever New Frontiers”, it highlighted its pioneering work on some of the 20th century’s biggest breakthroughs, from passenger and fighter jets to space rockets and satellites. Coming a few years after its merger with McDonnell Douglas, a smaller rival, Boeing stood tall in the fast-consolidating aerospace industry.
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This article appeared in the Business section of the print edition under the headline “Boeing, a corporate criminal”
Business July 13th 2024
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