ThirdLove has always strived to make every woman feel confident and celebrated—it's a mission that's been the driving force behind their brand since its inception. As brands respond to worldwide demonstrations against the senseless killing of Black people by reflecting on their commitment to diversity, ThirdLove has moved beyond social statements of solidarity.
On Wednesday, June 17, ThirdLove announced The TL Effect, an initiative that will support women of color-led businesses through monetary grants and mentorship. Each quarter, the ThirdLove team will select a female entrepreneur of color to support. As part of the multi-pronged plan of action, ThirdLove will provide a portion of its office space to entrepreneurs to utilize for their day-to-day business operations, including meetings and photoshoots. ThirdLove is also pledging to highlight and raise brand awareness for these businesses through its social platforms.
"If we can contribute to the success of more female founders of color, they will be able to hire others, and impact the world, and then mentor others over time. We see this as mutually beneficial — listening and learning from these founders’ experiences and points of view can ultimately help affect change within our company and community," the brand wrote on its site to announce the initiative.
Founders interested in getting involved with The TL Effect can apply when the application process is available on June 30. Sign up here for updates on The TL Effect and how to apply.
Nerisha Penrose is the Beauty Commerce Editor at ELLE.com. Prior to joining the team, she was an Editorial Fellow at ELLE.com. In her current role, she helps lead coverage on makeup, skin care, hair, and fragrances. With over six years of experience in the world of beauty editorial, Nerisha enjoys delving deep into the complexities of fragrance notes, hunting for the best fixes for acne-prone skin, and advocating for daily sunscreen use. She regularly researches and tests the latest products, consults beauty professionals (including our Beauty Advisory Board) to determine the best expert-approved formulas to recommend, and conducts interviews with luminaries across the industry. Nerisha received her bachelor’s degree in Communication and Media Studies from Temple University before joining the editorial teams at Nylon and Billboard. In 2020, she co-launched our popular franchise The State of Black Beauty, an ongoing exploration of—and destination for—beauty at the intersection of Black culture.
