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Fire up your savings and ignite your shopping spirit because this Fourth of July, the deals are bursting with excitement! As we gear up to celebrate with family, feasts, and fireworks, let's not forget the thrill of snagging incredible discounts. Fellow deal-hunters, I'm your trusted E! Shopping Editor, here to guide you through the sea of red, white, and blue bargains.
From sizzling summer fashion to must-have beauty essentials and adorable home decor, I've combed through all the sales so you can shop smarter, not harder. Consider me your personal shopper on a mission to save you time and money this Independence Day!
These discounts will make you say, "Oh say can you shop!"
E! Shopping Editor Picks
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BaubleBar: Take an EXTRA 20% off BaubleBar sale styles, which means you can save up to 76% on your purchase— depending on what you buy. Discount is applied at checkout.
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Ulta: Shop 45% off deals on Benefit, CeraVe, IT Cosmetics, IGK, Mario Badescu, and more from Ulta.
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West Elm: Use the code JULY4 to get an EXTRA 40% off West Elm clearance items, which means you can save 70%.
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Wayfair: Save 70% on furniture, decor, outdoor, and more.
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Pottery Barn: Score 60% discounts on your purchase.
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IT Cosmetics: Take up to 40% off select IT Cosmetics makeup and skincare products.
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Coach Outlet: Stand out in style with 70% off Coach deals. Plus, get an EXTRA 15% off.
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Aritzia: This is not a drill, you can get 50% off EVERYTHING at Aritzia.
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Kate Spade: Score an EXTRA 50% off Kate Spade styles that are already on sale.
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Athleta: Shop 70% discounts on Athleta activewear, loungewear, swimwear, and more.
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Banana Republic Factory: Get 70% off deals on Banana Republic must-haves. Plus, save an extra 25% on your purchase (discount applied at checkout).
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Gap: Take an EXTRA 50% off Gap sale styles (discount applied at checkout).
The Best 4th of July Fashion Deals
BaubleBar 4th of July Deals
Take an EXTRA 20% off BaubleBar sale styles, which means you can save up to 76% on your purchase— depending on what you buy. Discount is applied at checkout.
More Fashion Deals
Abercrombie: You can save 20% on everything from Abercrombie
Anthropologie: Starting on June 29, you can get an EXTRA 50% off Anthropologie sale styles.
Aritzia: This is not a drill, you can get 50% off EVERYTHING at Aritzia.
Athleta: Shop 70% discounts on Athleta activewear, loungewear, swimwear, and more.
Banana Republic: Score 50% off Banana Republic summer styles.
Banana Republic Factory: Get 70% off deals on Banana Republic must-haves. Plus, save an extra 25% on your purchase (discount applied at checkout).
BaubleBar: Take an EXTRA 20% off BaubleBar sale styles, which means you can save up to 76% on your purchase— depending on what you buy. Discount is applied at checkout.
Boohoo: Save 70% on summer styles from Boohoo.
Box Lunch: Shop buy 2, get 1 free deals on Marvel merch.
Coach Outlet: Stand out in style with 70% off Coach deals. Plus, get an EXTRA 15% off.
Everlane: Save 60% on summer fashion before this rare sale ends.
Gap: Take an EXTRA 50% off Gap sale styles (discount applied at checkout).
Gap Factory: Save 70% on thousands of Gap styles.
Girlfriend Collective: Stock up on your favorite loungewear, activewear and more with 70% off Girlfriend Collective deals.
Good American: Take an EXTRA 50% off markdowns from on Khloé Kardashian's brand Good American (discount applied at checkout). Use the code GET25 to save 25% off full-price styles.
Gymshark: Level up your workouts with 60% discounts on Gymshark activewear and loungewear.
H&M: Shop 60% off deals on H&M summer wardrobe essentials.
J.Crew Factory: Get 70% off deals, no promo code needed.
Kate Spade: Score an EXTRA 50% off Kate Spade styles that are already on sale.
Kate Spade Outlet: Nab 70% off hundreds of Kate Spade styles. Plus, an extra 20% off select items.
Lands' End: Use the code VOYAGER to get 40% off everything from Lands' End and 50% off swimwear.
Lilly Pulitzer: Save 60% on your favorite Lilly Pulitzer styles before they sell out.
lululemon: Technically, there isn't a lululemon 4th of July sale, but you can get amazing prices on 200+ styles in the We Made Too Much section.
Lulus: Take an EXTRA 30% off Lulus sale styles with the code FIREWORKS.
Madewell: Use the code COOLDOWN to get an EXTRA 30% off Madewell sale styles.
Mango: Step up your summer fashion with 50% off deals.
Nordstrom Rack: Save 65% on summer must-haves from Free People, Favorite Daughter, Good American, Sam Edelman, and more.
Old Navy: Stock up on deals starting at just $2.
Tory Burch: Get an EXTRA 25% off all Tory Burch sale items.
Urban Outfitters: Nab an EXTRA 40% off sale items.
VICI: Use the code NEW25 to get 25% off everything from VICI.
The Best 4th of July Beauty Deals
Ulta 4th of July Deals
Shop 45% off deals on Benefit, CeraVe, IT Cosmetics, IGK, Mario Badescu, and more from Ulta.
More Beauty Deals
Beachwaver: Get 30% off Beachwaver hair tools and styling products.
Bio Ionic: Use the code BOGO50 to score buy 1, get 1 free deals on Bio Ionic hair tools.
Foreo: Save 30% on Foreo skincare devices.
ghd: Take your hair to the next level with 25% off ghd styling tools.
Herbivore Botanicals: Use the code BDAY13 to get 25% off Herbivore Botanicals skincare and body care products.
Image Skincare: Get 25% off your favorite Image Skincare products.
IT Cosmetics: Take up to 40% off select IT Cosmetics makeup and skincare products.
Kitsch: Use the code HAPPYSUMMER to get 25% off Kitsch hair care, skincare, and more.
Kosas: Save 20% on your favorite Kosas products (no promo code needed).
KVD Beauty: Nab 50% off eye makeup sets and bundles.
Mario Badescu: Use the code JULY25 to get 25% off your favorite Mario Badescu products.
Mermade Hair: Stock up on your favorite hair products with 60% off warehouse deals.
Paula's Choice: Use the code FINALE to get 20% off your favorite Paula's Choice products.
Solawave: Use the code SUMMER30 to get 30% off Solawave skincare devices and serums.
Sunday Riley: These Sunday Riley buy 1, get 1 free skincare deals are too amazing to miss.
Urban Decay: Get your favorite Urban Decay products while they're all 25% off.
The Best 4th of July Home Deals
West Elm 4th of July Deals
Use the code JULY4 to get an EXTRA 40% off West Elm clearance items, which means you can save 70%.
More 4th of July Home Deals
Aera: Use the code FIREWORKS40 to get 40% off Aera diffusers.
Albany Park: Shop 35% discounts on sofas, chairs, ottomans, and more.
Amerisleep: Get $500 off an Amerisleep mattress.
Apt2B: Get the furniture you've had your eye on with 15% discounts.
Avocado Mattress: Take $1,540 off certified organic mattresses.
Bed Bath & Beyond: Save up to 50% on thousands of items from Bed Bath & Beyond.
Brooklinen: Take 20% off highly-coveted bedding, towels, and more from Brooklinen.
Caraway: Save 30% on Caraway cookware bundles.
Casper: Save 35% on Casper mattresses.
CB2: Spruce up your home or backyard with 60% off deals from CB2.
Cocoon by Sealy: Take 35% off your Cocoon by Sealy purchase.
Cozy Earth: Score up to 25% off best-selling bedding and more from Cozy Earth.
Crate & Barrel: Shop 60% off warehouse deals from Crate & Barrel
DreamCloud: Save 50% on DreamCloud mattresses.
Dyson: Get $250 off Dyson vacuums and other devices.
Frontgate: Shop these rare 60% off deals from Frontgate.
Hurom: Get $100 off juicers with the code SUMMER24.
Leesa: Take 30% off a Leesa mattress.
Nectar Sleep: Shop 40% off deals on Nectar Sleep mattresses.
Pottery Barn: Score 60% discounts on your purchase.
Pottery Barn Kids: Shop 70% off deals on kids' decor, hampers, furniture, and more.
Pottery Barn Teen: Score 70% off warehouse discounts on decor, furniture, bedding, and more.
Purple: Cool down for summer with $800 off a Purple mattress and base.
Raymour & Flanigan: Save up to 35% during the Raymour & Flanigan 4th of July Sale.
Rugs.com: Take 80% off indoor and outdoor rugs.
Saatva: Elevate your slumber with $600 off Saatva mattresses.
Sleep Number: Shop Sleep Number's lowest prices of the season before these deals disappear.
Sur La Table: Shop 65% off deals during the Sur La Table Secret Sale.
Target: Enjoy 50% off deals on outdoor, apple devices, home decor, and more.
Vitruvi: Save 40% on Vitruvi diffusers and essentials.
Williams Sonoma: Get 50% off deals on cookware, cutlery, electronics, and more.
Yankee Candle: Get 75% off Yankee Candles, home fragrances, and more.
More 4th of July Deals
1800Flowers: Brighten your space and lift your mood with 40% off deals on plants.
Away: Use the code GETAWAY to save $150 on Away luggage.
Ban.do: Use the code HOTDOG to take 25% off your order.
The Bouqs: Get 25% off deluxe flower bouquets with the code WEEKEND.
BruMate: Get 30% off select BruMate travel mugs.
Etsy: Save 30% off travel essentials from Etsy.
The Million Roses: Take 45% off everlasting roses and more.
Omaha Steaks: Shop 50% discounts from Omaha Steaks.
Samsonite: Travel in style with 30% discounts on Samsonite luggage.
When is 4th of July 2024?
Fourth of July falls on Thursday, July 4, 2024.
When do 4th of July sales start?
Typically, Fourth of July sales starts several days to a week before the actual holiday, so around late June to early July. Retailers often announce their sales in advance to attract customers looking for deals on items like clothing, electronics, beauty products home goods, and furniture.
What stores have the best 4th of July 2024 deals?
The best stores for Fourth of July deals can vary, but generally, you can find good sales at Walmart, Target, Old Navy, Anthropologie, J.Crew Factory, Kate Spade Outlet, Coach Outlet, Banana Republic Factory, Pottery Barn, Good American, Gymshark, Ulta, Nordstrom Rack, West Elm, and BaubleBar.
These stores typically offer discounts on a wide range of products including electronics, beauty products, clothing, home goods, and outdoor items in celebration of the holiday. Keep an eye on their websites and E! Insider Shop as the holiday week approaches and continues for specific details on the best deals for 2024.
Where can I find the best 4th of July deals?
If you love discounts, but you don't have the time to search, you can count on E! Insider Shop to scout the best deals for every major holiday. We share the must-shop sales every week day morning from our favorite retailers.
What stores always have deals?
Even if there isn't a designated sale, you can always find amazing discounts at Nordstrom Rack, Banana Republic Factory, Coach Outlet, the lululemon We Made Too Much section, Kate Spade Outlet, J.Crew Factory, TJ Maxx, and Marshalls.
—Originally published June 28 at 8:13 AM PT.