6 Ways Equifax Can Help Improve Your Prospecting Campaigns
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Recommended Products
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Affluence Index TM
Improve targeting and marketing models with an indicator of households’ capacity to spend, save, or invest
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B2B Marketing Lists
Identify and target the right businesses to help generate leads quickly
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B2bConnect Plus
Improved targeted marketing efforts with extensive firmographics and payments data
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Consumer Email Services
Engage consumers through email for acquisition and retention campaigns
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CreditStyles Pro
Differentiate households based on their estimated credit behavior, availability, needs, and usage
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Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online
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Digital Prescreen - Display
Reach your Prescreen audience through digital channels
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Digital Prescreen - Email
Reach your Prescreen audience through email
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Digital Targeting Segments
Better deliver the right message to the desired target audience online
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EFX Link
Linkage of your business and consumer customers' information to identify new sales opportunities
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Financial Cohorts and Financial Spectrum
Enhance customer segmentation by differentiating households with financial measures
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Financial Durability Measures
Differentiate households by financial resilience to enhance marketing acquisition and account management efforts
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Income360 Complete
Enhance targeting with a total household income estimate, including income from assets
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OneScore
A multi-data credit score for more predictability
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Prescreen
Target the right consumers for lending offers
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Prescreen of One
Three seconds to more effective cross-selling of pre-approved credit offers
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ProspectID
Target more revenue with tailored marketing
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Spending Power
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest
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TargetPoint Triggers
Reach consumers that are in-market for new credit
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True In-Market Propensity Scores
Acquire the best customers first with refined prospect lists
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WealthComplete Premier
Grow share of wallet with a complete picture of liquid financial assets for every U.S. household
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eCommerce Hotlist
Quickly identify high growth merchants and eCommerce businesses to improve targeted marketing efforts
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