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1Carrera Limited Edition Porsche
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Though Porsche and Tag Heuer have shared the name ‘Carrera’ for decades, the two motorsport icons didn’t get round to collaborating until 2021. Now, on the car’s 50th birthday, the two have created on a watch honouring the mighty 911 Carrera RS 2.7 (named for its 2.7-litre engine). Riffing on its colour palate, two models are available: a blue version in steel and a red version in rose gold, the first limited to 500, the second to 250. Attention to detail is impressive: the ‘Carrera’ font is rendered in the same proportions on both watch and car, while that white dial isn’t actually white – it’s ‘competition white’, a specific shade Porsche owns.
£6,400 (steel) and £19,500 (rose gold); goldsmiths.co.uk
2Carrera Three
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The Carrera models make up a very rich tapestry indeed. The bold lines and motorsport lineage are still there, but the alligator leather strap, day-date display and black and gold face give this a much more late night vibe – the sort of thing you'd wear having taken the chequered flag, done the champagne spray, showered off and headed out to celebrate rather than one for on the grid itself. Inside the calibre 5 automatic movement has a 38-hour power reserve.
£3,100; goldsmiths.co.uk
3Calibre E4
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While most luxury Swiss companies held back in the face of the smartwatch boom, believing cogs and mainsprings would always trump Bluetooth and ECG sensors, Tag Heuer went all in. Its first “connected” model was released the same year as the first Apple Watch. Seven years on, its latest itineration, Calibre E4, is arguably the only serious Apple alternative. Battery life has been boosted by a third, a new workout function joins cycling, swimming and golf tracking with lessons from 3D motion-captured PTs, a feature that feels genuinely futuristic. You can toggle between digital and ‘real’ (ie: analogue) faces, too.
£1,700; jurawatches.co.uk
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4Formula 1
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Unsurprisingly for a brand with such a rich motorsport heritage, the Formula 1 line has been a staple since the 1980s. Tag Heuer recently introduced a trio of bright racing-centric colourways into its offering: green, yellow and red. The new chronographs come in 43mm cases with PVD-steel tachymeter bezels and pushers at 2 o’clock and 4 o’clock. All come on matching rubber straps, with the motif of a chequered flag on their casebacks.
£1,550; goldsmiths.co.uk
5Aquaracer Professional 1000 Superdiver
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There’s been a race to the bottom for seriously deep, deep-diving dive watches (see also: Omega’s Ultra Deep, able to withstand depths of 6,000 meters). Since the world-record scuba dive stands at just 332.35 meters, the whole thing is faintly ridiculous – but maybe that’s the point. Most people don’t buy a Ferrari to drive it at 211mph. This 1,000 meter-diver is certainly handsome – black and orange details, sunray-brushed dial and a custom backlit case. It also comes with something not on the official specs – serious bragging rights.
£5,500; goldsmiths.co.uk
6Formula 1 X Red Bull Racing Special Edition
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If any watch brand has earned the right to call product line "Formula 1", it's Tag Heuer. It has sponsored McLaren, Ferrari and Williams over the years, while its motorsport associations date back to 1968, when Jack Heuer signed a sponsorship deal with Swiss legend Jo "Seppi" Siffert. It is still the official timekeeper of the Monaco Grand Prix and the Automobile Club de Monaco. This new Red Bull Racing special edition chrono makes the connection explicit, deploying all the colours and graphic codes of the F1 team.
£1,750; tagheuer.com
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7Aquaracer Professional 300
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The newest iteration of the Aquaracer come with a number of spot-the-difference design tweaks that mark it out from its predecessors (the date window moves from 3 to 6 o’clock!). It’s also slimmer, with a better fit. These subtle improvements make it the nicest-looking dive watch in the Tag Heuer catalogue. Available in multiple colours, we like this all-blue with the sun-ray brushed dial – appropriate for a sporty dive watch.
£1,750; ernestjones.co.uk
8Monaco
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The iconic square-faced model as worn by Steve McQueen in Le Mans – and by Steve McQueen in Tag Heuer’s promotional material today. Available here in a black-on-stainless-steel-on-black colourway for something that looks a little more like a dress watch, while retaining some essential "Steve McQueen" DNA.
£6,500; goldsmiths.co.uk
9Aquaracer x Bamford Limited Edition
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The UK’s leading watch customising company, Bamford Watch Department, teamed up with Tag Heuer in 2020 for this eye-catching Aquaracer. With its titanium case and bright orange details it harked back to classic sports models from the Sixties and Seventies – though the spec was entirely 21st century, of course. Boss George Bamford said they’d made “the ultimate tool watch”. He might have been right.
£3,500; goldsmiths.co.uk
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10Indie 500
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Another motorsport icon, this one inspired by the Carrera Panmericana, the Mexican/US border-to-border rally that ran for five years from 1951, often called The Most Dangerous Race in The World (at least 27 people died, including spectators, before it was shut down). It comes with a 42-hour power reserve and, as the name suggests, Tag Heuer’s leading Calibre 16 automatic movement.
£4,100; goldsmiths.co.uk
11Modular
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The Calibre E is the current flagship Tag Heuer smartwatch, but this earlier Modular model has much to recommend it, featuring accelerometer, gyroscope, compass, heart rate monitor, Bluetooth, wi-fi and a whole suite of connected tech suitable for Android devices.
£1,950; mappinandwebb.com
12Autavia 60th Anniversary Flyback Chronograph
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Tag Heuer excels at motorsport watches. But that’s not to say it can’t turn its hand to pilot’s watches, too. Its Autavia line has been around since 1933 and takes its name from a dashboard stopwatch engineered by the brand to meet the toughest ‘AUTomotive’ and ‘AVIAtion’ requirements. This anniversary model features an unusual flyback function, allowing you to rest the chronograph hand at the push of a button.
£6,450; goldsmiths.co.uk
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13Carrera 02 160 Years Silver Limited Edition
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Another handsomely designed anniversary model. The pops of colour – blue and red on the scale, yellow on the subdial, red on the central hand – set off the otherwise minimal design. The case back is engraved with “ONE of 1000” limited edition numbering.
£5,900; goldsmiths.co.uk
14Monaco Skeleton
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In tribute to the first ever Monaco and its blue dial, Tag Heuer introduced a flurry of special blue touches to the iconic square watch earlier this year. The stand-out detail, though, is the skeletonised dial, which gives a glimpse at the inner workings of one of Tag Heuer’s best-loved styles.
£9,350; tagheuer.com
15
Tag Heuer Connected Calibre E4 All Black 42mm
For better or for worse, fitness watches don’t have the best rep. But Tag’s Connected Calibre E4 manages to combine all the bells and whistles you’d expect – a smart interface, wellness and performance features and a whole host of sports tracking capabilities – with an enviable aesthetic. This option comes in matte black Sandblasted titanium, meaning there aren’t many smartwatches on the market that look better.
![Headshot of Johnny Davis Headshot of Johnny Davis](https://hips.hearstapps.com/rover/profile_photos/0f66482c-4a09-459e-b9cd-b228f2797574_1719575860.file?fill=1:1&resize=120:*)
Johnny Davis is the Style Director of Esquire. He was previously editor of the influential British magazine The Face.
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