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Eventbrite is really easy to use for ticketing: we can create all of our discount codes and VIP complimentary tickets within the platform.
![Harpoon Brewery](https://eventbrite-s3.s3.amazonaws.com/marketing/landingpages/assets/Harpoon-fest-brewery-005.jpeg)
Megan WilsonDirector of Digital Strategy, Harpoon Brewery
Eventbrite’s built-in tools make it easy to create a professional event listing that’s compelling and memorable, complete with beautiful design features, built-in payment processing, and seamless integrations.
Create a compelling event story
When an event-goer discovers your event online, they should find an engaging story that inspires them to buy tickets right then and there.
Use best practices for a high-quality event listing
The best event listings showcase the five Ws (who, what, when, where, and why) of your event in a compelling way. It is also essential to highlight your event’s unique features and benefits up front.
Tap into your attendees’ emotions — and connect on that level
This is the secret sauce to taking your professional event listing from good to great. The difference? A great one makes them feel like they can’t miss your event. An engaging event description is clear and informative but also connects with attendees on an emotional level.
Find your event’s unique tone of voice
Start with why you decided to create your event in the first place. It’s probably the same reason why someone would want to attend your event, too. You can build your narrative from here. There are several questions you might think about: how do you want people to feel when they discover your event? Which voice (playful, buttoned-up, expert) resonates best with your audience? If your event brand was a person, how would they talk?
The number of steps to purchase went from eight to just three. The process [is] finally seamless.Mike Asner, Sr. Director of Marketing and Ticketing, LA Auto Show
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