Crowdfunding Without Kickstarter
A DIY crowdfunding app cuts out the middleman.
When Kickstarter rejected Lockitron, founders Cameron Robertson and Paul Gerhardt built their own website to their phone-enabled door-locking device. After 24 hours, they'd reached their goal of $150,000 in preorders. By the end of their 30-day campaign last November, nearly 15,000 people had reserved a , with advance orders totaling almost $2.3 million for the San Francisco-based startup.
