Punching Above Its Weight, the Boutique Fitness Franchise Trend Is Taking Off
The landscape may still be dominated by big-box gyms, but smaller more niche services are quickly gaining ground.
With Anytime Fitness leading the way, the world of fitness franchising has grown dramatically in recent years. And in a landscape once dominated by big-box gyms, the boutique trend is rapidly gaining ground.
On the surface, the appeal of smaller, specialized facilities is obvious: They cost less to open, require fewer employees and are easier to run than their large-scale counterparts. But their. "In a big-box gym, they have grander facilities and more equipment, but you're just a number. You build a tribe with a boutique fitness facility."
