What Entrepreneur's Editor-in-Chief Looks For When Assigning Stories
It's not about you.
by Jason Feifer
Dec 01, 2016
3 minutes
![](https://article-imgs.scribdassets.com/7ajcibiq685lb5dz/images/fileLJDHSXXN.jpg)
Recently, a CEO was venting to me about how he routinely pitches his business to reporters, but nobody writes about him. So I told him the five words that, harsh as they are, all entrepreneurs need to hear: Sometimes you’re not the story.
But good news: You could be part of the story.
Every month I use this space to explain how I make editorial decisions. I do this because entrepreneurs frequently want , but
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