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    Stop Talking About Millennials and Get Ready for Gen Z

    Be prepared. This is a group of rebels.
    by Kate Rockwood Dec 01, 2016 2 minutes
    Source: Shutterstock

    The first members of will be graduating from college in a few years, and market researchers and trend forecasters are clamoring to tap into their psyches. Will this latest crop of youngsters reshape how we do business tomorrow? We put two generational experts -- Scott, and Jake Katz, VP of audience insights and strategy at -- in the hot seat. 

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