Virtually Convincing
The next wave of marketing will be immersive, persuasive—and, for good or ill, more powerful than ever
I DON’T LIKE HEIGHTS. But I do like Game of Thrones. That’s why, a few years ago, I had mixed feelings about trying an experimental virtual-reality version of the Wall, the skyscraping barricade that protects the show’s human characters from its white, walking monsters.
Seconds after I wired in, I heard, and felt, an icy breeze. A vast, wintery nothingness stretched beyond the
