Every Company Has a Secret Product
Why the most important product you design is your company
IF YOUR COMPANY MAKES four products, it really makes five. If it makes 12, it makes 13. Even companies that make just one thing actually make two.
The secret product? The company itself. Your company is a product. Who are its customers? Your employees, who use it to do their jobs.
Since your company is the product that makes all of your other
