A NEW WAY TO FLY
A friend taught James Jeans co-founder Seun Lim something about hanging in midair. It helped her beat some L.A. blues—and led her to start another business
by SHEILA MARIKAR
Oct 26, 2016
2 minutes
![](https://article-imgs.scribdassets.com/3ipqxhrfr4649yzz/images/file8CNP8CIR.jpg)
WHEN SEUN LIM, the co-founder of James Jeans, moved from New York City to Los Angeles in 2004, she experienced a common side effect. “I started building up some unnecessary extra whatever around my waist,” she says. “When I was in New York, I didn’t have to work out much. I walked, I
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