FROM MAIL TO SALE
It’s seen as old-fashioned “junk mail” by some, but direct-mail marketing is paying off for many entrepreneurs
BRYCE GOLDMAN AND James Brennan know a thing or two about what it takes to look good. The co-founders of Kopari Beauty, a San Diego–based skin care product maker, have been using direct mail for years because, even though it is more expensive than email, it has unbeatable stopping power.
“It’s about catching their eye,” Brennan says. Kopari’s mail pieces, he adds, “are looking to make conversions and sales, but it’s just as important to make impressions.”
