Inc.

The Most Confident Man on Earth

HOW TONY ROBBINS TALKED HIS WAY INTO BUILDING AN EMPIRE.
THE KING OF PERSUASION Life coach Tony Robbins has perfected the art of transforming clients into business partners.

IF TONY ROBBINS TOLD YOU TO JUMP OFF A BRIDGE, WOULD YOU DO IT? Marc Benioff would. He did.

Benioff first discovered the self-help guru as a 28-year-old. The aspiring entrepreneur was working at a big corporation when he began absorbing Robbins’s tapes and attending his seminars. Eventually, he credited Robbins with his decision to start Salesforce years later, now a $6.6 billion San Francisco enterprise behemoth.

This is not uncommon. Robbins boasts a star-studded network of clients, several of whom, including Benioff, have seen their relationship with him morph from one of master and student to that of friends. In July 2012, while Benioff was vacationing with four buddies at Robbins’s Namale resort in Fiji, Robbins decided to show them something in the middle of the night. He shuffled them into his jeep, drove to a bridge, and then came to an abrupt halt in the middle of it. Below was a raging river. Robbins said they were all going to jump off to face their fears. “I’m

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