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    Danger in Plain Sight

    Easy sales are great—as long as they’re not undermining the value of your business
    by Norm Brodsky Sep 21, 2016 2 minutes

    ALL SALES ARE NOT EQUAL. By following the path of least resistance in selling, you may be building vulnerabilities into your business that will come back to haunt you. I was reminded of that danger recently as I talked with a very successful entrepreneur—I’ll call him Richard—who is the founder and CEO of an industrial engineering company. His engineers specialize in

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