Infusing delight into every moment
by LINDSAY BLAKELY
Jun 01, 2017
2 minutes
![](https://article-imgs.scribdassets.com/305uzy60w067hfsa/images/file5ON1U111.jpg)
IN 2014, SARAH LAFLEUR was facing the prospect that her women’s clothing brand, MM.LaFleur, might go out of business. When the New York City–based company did trunk shows, customers—mostly working women who wanted to dress well but abhorred shopping—typically returned for a second purchase. But when it came to MM.LaFleur’s primary business, e-commerce, it couldn’t figure out how to recruit new customers.
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