How we launched a company before we launched a product
by As told to Burt Helm
Aug 01, 2017
2 minutes
![](https://article-imgs.scribdassets.com/1a687jhygw67hfkf/images/file96U8IS9W.jpg)
Steph Korey and Jen Rubio | Away → Luggage manufacturer
Steph Korey (left) and Jen Rubio had a problem. Their planned launch of Away, a new luggage brand, was fast approaching–and none of their suitcases would be ready to sell in time. Luckily, the two had a social media trick packed in their bags. They turned a proven retailing tactic, the
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