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  • Fast Company

    A NOSE FOR BUSINESS

    How the CEO of baby-care brand Fridababy transformed it into a category leader
    by Elizabeth Segran Sep 01, 2017 3 minutes
    Cleaning up Hirschhorn’s popular products help with awkward, difficult childcare moments.

    Chelsea Hirschhorn can recall the moment she came up with each of the gadgets she has developed for her company, Fridababy. There was the time she was cleaning her dog’s teeth with a canine wraparound toothbrush and wished she had one for her 3-year-old; a few months later, she launched a three-sided child toothbrush that is now available in 18,000 Targets. Or there was that night when her 16-month-old was sick, and Hirschhorn woke him every hour to check his temperature; that inspired a

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