NPR

Teetotaling Made Trendy

High-end, non-alcoholic beverages are on the rise — with growing demand from bars and restaurants to carry drinks that go beyond water and sweet sodas for those who don't drink alcohol.
There's a growing demand for non-alcoholic, high-end beverages in the U.S., coming on the heels of a trend across the pond.

Sharelle Klaus says she's always been a foodie.

So she was gutted when she had to pass up an opportunity to dine at The French Laundry, the famous Napa Valley restaurant with three Michelin stars. She was pregnant at the time — and not drinking.

"What would be the point?," she says she remembers thinking.

She didn't want to travel all the way from Seattle — and be stuck drinking water while her dining companions enjoyed an array of Napa wines, carefully chosen to complement and complete each dish.

She came across this issue — lack of beverage options — pretty often through her four pregnancies. When she met friends for drinks or dinner, her only choices were water or some kind of sickly sweet soda.

"I felt like there

You’re reading a preview, subscribe to read more.

More from NPR

NPR1 min read
Summer Camp Capitalism
Summer camp is a classic rite of passage in the U.S. It's a place of self-discovery, where kids come to make new friends and take on new challenges. But what if it were ALSO a place where children came to learn how to survive in a free market economy
NPR1 min read
New Music Friday: The best albums out Aug. 30
You know that mind-expanding feeling when an album — even one that fits solidly in a familiar genre — gives you something that feels brand new? This week on New Music Friday from All Songs Considered, NPR Music's Daoud Tyler-Ameen and Ann Powers find
NPR1 min read
Summer School 4: Banker Vs President And The Birth Of The Dollar
Episodes each Wednesday through labor day. Find all the episodes from this season here. And past seasons here. And follow along on TikTok here for video Summer School. Planet Money Summer School has arrived at the birth of the United States and the c

Related