Will Dean
The co-founder of Tough Mudder, the obstacle-course business with more than $100 million in sales, has had to tune out a lot of harsh critics—including himself
by ZOË HENRY
Nov 01, 2017
1 minute
![](https://article-imgs.scribdassets.com/2y2y8vn8u867heve/images/fileYLDWF2Z5.jpg)
When you launched Tough Mudder, how did you deal with the naysayers?
Anytime you step away from the norm, others are tempted to dismiss you. At the same time, when you’re starting a company, you
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