Everand Logo

Welcome to Everand!

  • Inc.

    Alberto Perlman

    The co-founder of Zumba Fitness discovered a massive exercise craze—now practiced by 15 million people around the world—where no one else thought to look
    by JEFF BERCOVICI Feb 01, 2018 1 minute
    A DIFFERENT PERSPECTIVE Respect for others is a big part of the culture at Zumba Fitness, says co-founder Alberto Perlman. To drive that point home, the company has a saying: “Ego is not your amigo.”

    Your background is in technology, but in 2001 you teamed up with a fitness instructor, Alberto “Beto” Perez. How do you tell an idea that’s crazy from one that’s just out of the ordinary?

    Zumba was

    You’re reading a preview, subscribe to read more.

    More from Inc.

    Inc.3 min read
    Is Dei Dead, Or Does It Just Need To Evolve?
    A well-meaning man at work consistently talks over women in meetings. A few women have filed complaints about the employee, and you, the manager, are tasked with giving him feedback. But you are dreading the conversation. It will likely be uncomforta
    Inc.3 min read
    How I Scaled My Pup's Raw Food Diet Into a Healthy Brand
    No. 38 Austin Three-year growth rate: 6,743% Katie Spies, 32, doesn’t know how to live without a pet. In 2015, after graduating from MIT with dual degrees in mechan i cal and environmental engineering, she rescued George, a 6-month-old Italian greyho
    Inc.1 min read
    Define Your Precise Needs
    • The types of services provided • The quality, cost, and range of offered benefits • The PEO's culture and values and whether they align with yours • The level of service provided to business leaders, HR, and employees • Whether the PEO offers an ap

    Related Books & Audiobooks