Alberto Perlman
The co-founder of Zumba Fitness discovered a massive exercise craze—now practiced by 15 million people around the world—where no one else thought to look
by JEFF BERCOVICI
Feb 01, 2018
1 minute
![](https://article-imgs.scribdassets.com/ydp8q16rk67hghq/images/file7HEP03DY.jpg)
Your background is in technology, but in 2001 you teamed up with a fitness instructor, Alberto “Beto” Perez. How do you tell an idea that’s crazy from one that’s just out of the ordinary?
Zumba was
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